Staples Canada · 10 hours ago
Senior Director Communications, Retail
Framingham, MA, United States
Full-time
Onsite
Director/Executive
12+ years expStaples Canada is seeking a Senior Director of Communications in Retail to develop and lead a dynamic communications strategy that aligns with business priorities. This role involves managing the Retail Communications team and collaborating with various partners to ensure effective communication that drives retail sales and supports strategic initiatives.
E-CommerceInformation TechnologyOffice Supplies
Responsibilities
Lead the overarching communication strategy for US Retail with partnership with key stakeholders across the organization. Responsible for creating and implementing the US Retail field communications strategy – a strategy that focuses on driving retail sales, service, strategic programs, initiatives, and engagement
Develop and drive comprehensive launch plans for new products, programs, and strategic priorities
Exhibit a solid understanding of USRs programs and strategic initiatives to ensure they are communicated clearly and consistently across appropriate communication vehicles and audiences
Work effectively with cross functional business partners to support their programs and ensure the field team is receiving necessary, accurate, and integrated information to drive these programs
Support executive communications for US Retail Leadership team
Overall ownership for communication vehicles – systemic support (including version upgrades) strategic roadmap, content planning, execution, usage – including but not limited to:
Core field tools: Zipline, USR Hub, Brightcove, MS TEAMS for field specific application/use
Relationships with vendor partners supporting communications systems/tools
Oversee and supervise daily communication strategy as a gatekeeper for US Retail Store and Internal Corporate communications. This includes evaluating feasibility and accuracy of content, timing, and recommending changes to achieve objectives and results
Videos – ad hoc video messages to support key programs, business needs, and SLT updates
Chat collaboration tools, 2-way communication via Teams/MOD device/AMD device
Support end to end planning and content development and key leadership meetings – USR Town Halls, Leadership Conference, Field Leadership monthly and ad hoc meetings, GM Meetings
Evolve and innovate our communication tools and approach to support the changing needs of the business and adapt to changes in how our user base consumes information
Infuse creativity and excitement into the communications approach
Leverage technology to increase the effectiveness – identify new tools and technologies to expand reach and better target retail associates
Lead benchmarking efforts – stay current with competitive landscape and new tool sets
Through analytics and user feedback, evaluate and improve vehicle effectiveness relative to driving field execution and awareness of programs, initiatives, and strategies
Actively serve as a primary liaison and thought partner for the field team to home office partners
Ensure ongoing feedback and communication between the areas including, but not limited to, program rollouts, business opportunities, and effectiveness of programs and initiatives as it relates to key communication vehicles and support
Qualification
Required
Bachelor's degree, plus 12 + years operational and/or field communications experience in multi-channel retail
Expertise in communication practices and techniques
Strategic thinking and planning and proven leadership abilities
Strong interpersonal skills and ability to work collaboratively across organization
Superior writing skills - including the ability to finesse topics and cater to appropriate audiences
Project Management expertise
Company
Staples Canada
STAPLES Canada is a company that sells office supplies, technology and equipments.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Brian McDougall
Chief Retail Officer
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