Goody · 2 hours ago
Content Marketing Manager
United States
Full-time
Remote
Mid Level
$90K/yr - $120K/yr
3+ years expGoody is the #1 Fastest Growing Gifting Company in America, looking for a creative and strategic Content Marketing Manager to oversee retention and customer marketing content. The role involves driving engagement and loyalty through well-crafted content across various channels, including email, social media, and editorial.
ConsumerE-CommerceGiftSocial NetworkSoftware
Responsibilities
Plan and execute Goody’s customer newsletter and retention-focused email calendar
Write engaging, on-brand content that supports onboarding, education, repeat gifting, and product adoption
Partner with our design agency to create beautiful, fun, and high-performing emails that customers enjoy opening
Develop blog and editorial content focused on customer use cases, gifting inspiration, product education, and success stories
Own SEO best practices for blog content, including keyword research, on-page optimization, and content updates to improve performance over time
Translate product updates and new features into clear, compelling customer-facing narratives
Maintain a consistent voice, tone, and visual standard across all customer communications
Create and publish social content (currently, LinkedIn, grow into TikTok, Instagram) that speaks to prospects and existing customers and reinforces Goody’s value
Repurpose email and blog content into social formats to extend reach and engagement
Highlight customer stories, gifting moments, and real-world use cases
Stay on top of platform trends, formats, and best practices to keep Goody’s social presence fresh and relevant
Work closely with Marketing, Product, Merchandising, Customer Success, Sales, and Design to source insights and turn them into impactful content
Create and maintain core sales collateral (e.g., one-pagers, pitch decks, case studies, and product overviews) to support sales conversations and align messaging across teams
Support broader customer marketing initiatives through strong copy and content execution
Monitor performance across newsletters, blog articles, SEO, and social channels
Use data and customer feedback to refine messaging, formats, and content strategy over time
Support the creation of short-form video content for social and paid campaigns, partnering closely with Design and Marketing
Be comfortable and willing to appear on camera or contribute to first-person content
Partner with Performance Marketing to develop compelling creative (written and visual) for paid media campaigns across social channels
Qualification
Required
3+ years of experience in B2B content marketing, customer marketing, or email marketing, ideally in a SaaS or startup environment
Proven experience owning customer-facing content calendars and ongoing communications
Exceptional writing and editing skills, with a strong sense of voice, clarity, and storytelling
Strong design sensibility and visual taste, with experience using tools like Canva, Figma, or similar to create or guide high-quality content
Experience owning or contributing to SEO-driven content strategies (keyword research, optimization, performance tracking)
Experience with email marketing platforms (bonus points if it's Customer.IO)
Solid understanding of social media, retention, and customer engagement best practices
Ability to adapt content for organic and paid social placements
Basic HTML/CSS knowledge is a plus
Familiarity with CRMs and marketing tools such as HubSpot and Salesforce
Data-informed but creatively driven
Customer-obsessed mindset with the ability to anticipate what users need next
Highly organized and detail-oriented, with the ability to manage multiple content streams
Self-motivated and comfortable working in a fast-paced, remote-first environment
Collaborative, thoughtful, and excited to build long-term relationships through content
Preferred
Experience creating or supporting short-form video content is a bonus
Benefits
100% remote work
Group medical, dental, and vision coverage insurance (with opt-out benefits)
401k
Stock options
Open PTO, with a company-wide summer break designed to counterbalance the demands of the year-end holiday season.
Paid parental leave benefits
Annual company offsite – past locations include Cabo, San Diego, and Banff
$100/month reimbursement for wellness
$500 annual education stipend
Lots of Goodys!
Company
Goody
Goody makes sending gifts as easy as sending a text.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$32.1MKey Investors
SOFTBANK Latin America VenturesNew Enterprise AssociatesIndex Ventures
2021-11-16Series A· $15M
2021-04-01Series A· $13.1M
2021-02-08Seed· $4M
Leadership Team
Katy Carrigan
Chief Executive Officer
Mark Bao
Co-founder and CTO
Recent News
EIN Presswire
2025-10-29
Company data provided by crunchbase