Canals · 1 hour ago
Content Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
4+ years expCanals is a fully remote, profitable startup transforming the industrial supply chain with AI. They are seeking a Content Marketing Manager who will own the organic growth and channel efforts, planning and producing high-quality content to build awareness and trust.
Computer Software
Responsibilities
Build and own Canal's content strategy across blogs, email, social, video, and partner channels
Develop a consistent editorial calendar aligned with product launches, GTM campaigns, events, and SEO goals
Identify and prioritize opportunities for organic growth and category presence
Maintain a strong brand voice across all content formats
Analyze performance metrics to refine strategy and scale what works
Produce high-value content: blog posts, guides, playbooks, customer stories, landing pages, social content, and simple video scripts
Repurpose and atomize content across channels to maximize visibility
Manage social media channels (LinkedIn primary) to grow our brand, community, and engagement
Work with designers, agencies, and freelancers as needed
Create distribution systems (organic social, newsletters, SEO, earned placements)
Collaborate with GTM to craft content that supports sales motions, including case studies and product storytelling
Experiment with new formats (short video, carousel posts, templates, etc.) to increase reach
Qualification
Required
Typically, 4–7 years of content marketing experience in B2B SaaS or a tech startup
Proven track record owning both content strategy and content execution
Exceptional writing ability with a strong editorial voice and ability to simplify complex concepts
Strong understanding of organic distribution across LinkedIn, newsletters, blogs, and communities
Ability to turn product insights and GTM knowledge into compelling narratives
Familiarity with SEO best practices (not just keyword stuffing)
Comfortable operating in a fast-paced, ambiguous startup environment
Company
Canals
Canals provides software that automates order entry, accounts payable, and purchasing workflows in distribution.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase