ASUS · 18 hours ago
Channel Marketing Manager (B2B)
United States
Full-time
Remote
Mid, Senior Level
5+ years expASUS is a technology company seeking a Channel Marketing Manager for their System Business Group. This role is responsible for developing and executing marketing strategies for B2B channel partners to increase market share and drive brand awareness.
ComputerConsumer ElectronicsHardwareManufacturingMobileSoftware
Hiring Manager
Amy Franklin, MS HRM
Responsibilities
Develop and lead B2B channel marketing strategies aligned with commercial business objectives, revenue growth, and measurable ROI
Own the Go-to-Market (GTM) planning and execution for ASUS Commercial PC product launches in the U.S., working closely with Product Marketing, Sales, and HQ stakeholders
Drive cross-functional alignment and execution, ensuring seamless implementation of channel marketing plans across sales, product, PR, digital, and external partners
Localize, customize, and support the development of sales enablement and marketing tools to meet the needs of channel partners and B2B customers
Plan, execute, and optimize B2B channel marketing programs and partner co-marketing initiatives, including MDF/BDF-funded activities where applicable
In coordination with Account Managers, plan and host channel marketing activities and events to strengthen partner engagement and drive sell-through
Serve as the primary liaison with internal ASUS teams and external partners to ensure creative compliance with partner funding, brand, and program requirements
Partner with Finance and Accounting teams to manage budgets, track spend, and process vendor invoices, ensuring accuracy and compliance
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field
5+ years of progressive marketing experience, with a minimum of 3 years focused on B2B or channel marketing, preferably within the technology, IT hardware, or commercial solutions industry
Strong understanding of B2B channel marketing strategy, including Go-to-Market planning, partner enablement, and full-funnel marketing execution supporting demand generation and sales objectives
Demonstrated experience supporting Go-to-Market execution, channel partner programs, and sales enablement in a fast-paced, matrixed organization
Proven ability to collaborate cross-functionally with Sales, Product Marketing, Account Management, Finance, and external channel partners to drive aligned execution and measurable results
Experience developing and localizing B2B sales enablement and channel marketing assets such as partner toolkits, sell-in/sell-through materials, campaign assets, and digital content
Solid knowledge of commercial sales channels, partner ecosystems, and the technology industry, with working familiarity of PC, IT hardware, and enterprise or SMB buying journeys
Strong project and program management skills, with the ability to manage multiple initiatives simultaneously, oversee budgets and MDF/BDF programs, prioritize competing requests, and meet tight deadlines in a fast-paced environment
Proven ability to work independently, manage priorities, and drive execution while collaborating effectively within cross-functional and partner-facing teams
Data-driven and results-oriented mindset, with the ability to evaluate program performance, optimize execution, and demonstrate ROI
Proactive, adaptable, and solution-oriented, with a strong sense of ownership and continuous learning
Excellent communication and presentation skills; fluent in English (written and verbal)
Preferred
Hands-on experience working with channel partners such as distributors, VARs, or solution providers, including co-marketing programs, MDF/BDF management, or partner-funded initiatives
Experience in the PC, consumer electronics, or commercial technology industry is strongly preferred
Benefits
Bonuses
Medical
Dental
Vision
Life insurance
AD&D insurance
Paid Time Off
EAP
401(k)
Company
ASUS
ASUS is a global technology leader delivering incredible experiences that enhance the lives of people everywhere.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Jerry Shen
CEO
Luiz Augusto Deziderio
Finance Director (CFO)
Recent News
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