Prodege, LLC · 13 hours ago
Sr. Lifecycle Marketing Manager - Mobile Gaming
El Segundo, CA
Full-time
Onsite
Senior Level
$137K/yr - $160K/yr
5+ years expProdege, LLC is a cutting-edge marketing and consumer insights platform that is seeking a Senior Lifecycle Marketing Manager for Mobile Gaming. This role is responsible for driving player engagement, retention, and lifetime value across a portfolio of mobile gaming titles through strategic lifecycle management and multi-channel execution.
AdvertisingAnalyticsDigital MediaGift CardMarket ResearchMobileSearch EngineVirtual Currency
Responsibilities
Own and evolve lifecycle marketing strategy across the full player journey and across multiple games
Build scalable, automated lifecycle systems that drive activation, progression, retention, and LTV
Lead multi-channel execution across Email, Push, In-App, and in-game placements
Advance segmentation and personalization using behavioral, engagement, and spend data
Establish rigorous experimentation, measurement, and reporting practices
Ensure strong deliverability, IP health, and technical execution for email programs
Act as a senior lifecycle subject-matter expert and cross-functional partner to Product, Live Ops, and Analytics
Translate business and product goals into lifecycle frameworks that drive retention, session frequency, and lifetime value
Identify high-impact moments in the player journey such as tutorial completion, milestone achievements, event participation, and monetization triggers
Design programs that reinforce healthy play patterns while nudging players toward deeper engagement
Ensure lifecycle programs are consistent across the portfolio while allowing for brand and gameplay differentiation
Build, launch, and manage automated lifecycle workflows across Email, Push, In-App, and in-game surfaces
Develop modular, repeatable campaign frameworks that can be reused across titles to increase speed and consistency
Execute high-volume, large-scale email campaigns supporting launches, live ops events, and promotions
Personalize communications using dynamic content, behavioral triggers, and advanced scripting
Align lifecycle programs tightly with live ops calendars, seasonal beats, and product releases
Segment players using behavioral, engagement, progression, and spend data
Partner with analytics and data teams to define attributes, triggers, and lifecycle logic
Build player cohorts such as new players, mid-core progressors, high-value spenders, at-risk churners, and dormant players
Champion personalization strategies that balance relevance, scale, and operational efficiency
Continuously refine segmentation to improve relevance and performance over time
Design and execute A/B tests and holdout experiments across lifecycle programs
Optimize messaging, timing, frequency, incentives, and channel mix to drive incremental lift
Define and track success metrics from impressions through sessions, retention, and revenue
Analyze performance and share clear, actionable insights with leadership
Balance short-term performance wins with sustainable long-term engagement
Strategize and execute email IP warmups for new games or brands
Monitor sender reputation, inbox placement, and compliance best practices
Partner with technical teams to resolve deliverability or infrastructure issues
Maintain high standards for data hygiene, consent, and preference management
Oversee lifecycle initiatives across multiple mobile titles, ensuring consistency with game-specific nuance
Partner closely with Product, Live Ops, Engineering, Creative, and Analytics teams
Influence roadmap prioritization by advocating for lifecycle and player experience needs
Manage and prioritize high-volume requests through Jira and other workflow tools
Act as a senior lifecycle SME across the broader Growth and Marketing organizations
Qualification
Required
Bachelor's degree in Marketing or related field
5+ years of experience in lifecycle, retention, CRM, or B2C marketing, ideally in mobile gaming or consumer apps
3+ years of hands-on experience with Braze or a comparable enterprise platform
2+ years of experience with Airship or similar mobile engagement tools
Deep working knowledge of Email, Push, and In-App channels
Strong analytical mindset with experience designing and interpreting experiments
Technical proficiency in intermediate HTML, CSS, SQL, and advanced Ampscript
Proven experience executing large-scale email campaigns and IP warmups
Ability to operate in fast-paced, highly collaborative environments
Preferred
Master's degree in Marketing or related field
Experience with free-to-play, live ops, or subscription-based gaming models
Familiarity with rewards, loyalty, or gamified engagement systems
Experience managing lifecycle programs across multiple games at scale
Working knowledge of Excel, Jira, and creative tools
Strong understanding of mobile gaming KPIs such as DAU, session length, ARPDAU, and LTV
Experience with CAN-SPAM compliance and email best practices
Benefits
Medical
Dental
Vision
STD
LTD
Basic life insurance
Flexible PTO
Paid sick leave prorated based on hire date
Eight paid holidays throughout the calendar year
Option to purchase shares of Company stock commensurate with their position, which vests over four years
Company
Prodege, LLC
A cutting-edge marketing and consumer insights platform, Prodege has charted a course of innovation in the evolving technology landscape by helping leading brands, marketers, and agencies uncover the answers to their business questions, acquire new customers, increase revenue, and drive brand loyalty & product adoption.
501-1000 employees
H1B Sponsorship
Prodege, LLC has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2023 (4)
2022 (2)
2020 (5)
Funding
Current Stage
Late StageTotal Funding
$60MKey Investors
Great Hill PartnersTCV
2021-11-15Private Equity
2014-04-01Series A· $60M
2008-01-01Series Unknown
Leadership Team
Joe Picciano
President / Interim CEO
Angela Valley
SVP Revenue & Operations
Recent News
Canada NewsWire
2025-10-30
GlobeNewswire News Room
2025-01-30
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2024-12-03
Company data provided by crunchbase