Allied Sports · 2 hours ago
Manager, Data & Analytics
NYC Metro Area
Full-time
Hybrid
Mid, Senior Level
$80K/yr - $100K/yr
4+ years expAllied Sports is an independent, full-service agency that helps buyers and sellers in sports find and activate high-performing partnerships. They are seeking a Manager, Data & Analytics to support strategy, valuation, and measurement initiatives for a diverse portfolio of clients, focusing on sponsorship measurement and analytics execution.
CommercialContent MarketingMarketingSports
Hiring Manager
Ashlie Allen
Responsibilities
Support the development and execution of sponsorship measurement plans and analytical frameworks across multiple clients, properties, and partnership types
Conduct sponsorship asset valuations for brands, teams, leagues, events, and talent partnerships, leveraging media exposure data, sponsorship benchmarks, and internal valuation models
Execute custom sponsorship measurement initiatives, including media exposure tracking, brand impact (survey-based) analysis, and ROI/business impact assessments
Manage day-to-day analytics workstreams across concurrent projects, including data collection, vendor coordination, analysis, and reporting
Partner with internal teams and external vendors to support quantitative and qualitative research initiatives tied to advisory, sales, and representation efforts
Collaborate cross-functionally with Creative, Brand Strategy, Partnerships, and Sales teams to integrate insights into pitches, renewals, and go-to-market strategies
Prepare and contribute to client-facing and internal presentations, performance readouts, and strategic materials that clearly communicate insights and implications
Provide ongoing research and industry intelligence support to internal stakeholders, including market trends, category benchmarks, valuation norms, and sponsorship best practices
Monitor industry trends, emerging analytics tools, and evolving measurement standards to ensure clients and colleagues receive best-in-class sponsorship intelligence
Contribute to the continued development and documentation of analytics best practices, tools, and processes across the agency
Qualification
Required
4–6 years of experience in sports marketing analytics, sponsorship measurement, or related roles within an agency, brand, property, talent, or research environment
Strong working knowledge of sponsorship valuation methodologies, including cross-channel media exposure analysis and benchmarking (hands-on valuation experience required)
Experience working with media measurement vendors (e.g., Nielsen, Relo Metrics, Blinkfire) and industry intelligence platforms (e.g., SponsorUnited, GlobalData)
Solid quantitative and analytical skills, with experience managing and interpreting complex datasets across multiple projects
Experience supporting brand health studies, sponsorship effectiveness analyses, and ROI modeling
Strong communication and storytelling skills, with the ability to translate data into clear insights for both client-facing and internal audiences
Ability to manage multiple priorities in a fast-paced, client-service environment
Familiarity with data analysis, visualization, and reporting tools (e.g., Excel, Tableau, Power BI, SPSS, R, or Python)
Bachelor's degree in Marketing, Business, Statistics, Economics, or a related field; advanced degree is a plus
Benefits
Vision
Medical
Dental
Commuter Benefits
Company
Allied Sports
Allied Sports is a sports marketing agency helping modern marketers.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jeff Ehrenkranz
Chief Operating Officer
Kerry Ryan
Vice President, Partnership Solutions
Recent News
Sports Business Journal
2025-11-26
Sports Business Journal
2025-09-13
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