Connect for Health Colorado · 9 hours ago
Senior Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$92K/yr - $121K/yr
6+ years expConnect for Health Colorado (C4HCO) is a public, nonprofit entity established to create a health insurance marketplace. The Senior Marketing Manager will lead the development and execution of marketing strategies, manage a team, and ensure brand consistency across various marketing channels.
E-CommerceHealth CareHealth InsuranceInsurance
Responsibilities
Manages a team of marketing and creative specialists and provides direction, coaching, and feedback to ensure high-quality, strategic work
Reviews, approves, and provides guidance on marketing content and campaign assets to maintain brand standards and quality
Leads the development, execution, and day-to-day operations of marketing strategies that align with C4HCO’s priorities
Oversees marketing tactics and channels, including and not limited to organic social media, website, email and newsletter marketing, visual and graphic design, paid media, advertising, and video
Creates, reviews, and approves marketing content, assets, materials, and campaigns, to ensure consistent messaging and adherence to brand guidelines and visual identity across all channels
Maintains technical ownership and oversight of social media platforms
Manages multiple marketing projects, tracking timelines, deliverables, and approvals across all marketing efforts
Plans and drives the tactical execution of marketing initiatives across platforms, partnering with stakeholders to ensure strategic, integrated campaigns
Creates and deploys a comprehensive marketing strategy during the annual Open Enrollment period, coordinating high-volume, time-sensitive campaigns – at times under rapidly changing circumstances
Develops and manages strategic timelines and calendars for social media content, email marketing, and cross-channel campaigns, and provides project management for all marketing efforts
Refines and deploys C4HCO narratives and messages tailored for various audiences, including customers, insurance issuers, certified assisters, insurance brokers, and community partners
Manages the intake of marketing requests, prioritizing projects that align with organizational goals and departmental resources
Monitors campaign performance and adjusts plans to address shifting priorities or emerging opportunities
Owns and evolves measurement and reporting strategy for all marketing efforts, leveraging analytics tools to improve visibility, rigor, and decision-making
Leads reporting presentations and meetings with stakeholders on marketing performance and insights
Partners with colleagues in marketing and communications, business intelligence, policy, operations, and other teams to ensure brand-aligned campaigns that support C4HCO's priorities
Manages strategic relationships with marketing contractors and vendors, ensuring quality delivery and alignment with organizational needs
Collaborates with C4HCO partners on toolkit materials, social media partnerships, and other partner-related marketing initiatives
Provides oversight for organizational branded merchandise strategy
Supervises the online print collateral store for assisters, brokers, community partners, and other stakeholders
Identifies opportunities to improve marketing processes, project management, and cross-functional coordination
Supports recommendations on contractor and vendor relationships, marketing technology, and other strategic perspectives
Performs other duties in support of departmental and organizational priorities
Qualification
Required
Colorado resident
Bachelor's degree in marketing, communications, business, journalism or a related field; advanced degree preferred
At least 6-8 years of experience in marketing, communications, brand management, or a related field; at least 2-3 years of managing people or teams is strongly preferred
Proven ability to lead and develop staff, build collaborative teams, and create a culture of trust and accountability is strongly preferred
Strong strategic thinking and curiosity combined with hands-on execution skills; able to develop marketing strategy and implement tactical campaigns
Ability to balance creative experimentation with data-driven decision-making and a willingness to test new approaches
Skilled at managing multiple marketing projects simultaneously, including intake prioritization, campaign planning, timeline tracking, and coordinating with cross-functional teams
Comfortable working under pressure and adapting quickly when priorities shift especially during high-volume periods like Open Enrollment
Experience collaborating with diverse internal stakeholders (communications, policy, operations, creative) to ensure brand-aligned and strategically sound campaigns
Familiarity with health insurance, the Affordable Care Act, state-based health insurance marketplaces, or the health care industry is strongly preferred but not required
Bilingual skills (Spanish language) are strongly preferred but not required
Experience using: WordPress (and plugins), Salesforce Marketing Cloud or HubSpot, Customer relationship management systems, Marketing database automation tools
Preferred
Advanced degree preferred
At least 2-3 years of managing people or teams is strongly preferred
Proven ability to lead and develop staff, build collaborative teams, and create a culture of trust and accountability is strongly preferred
Familiarity with health insurance, the Affordable Care Act, state-based health insurance marketplaces, or the health care industry is strongly preferred but not required
Bilingual skills (Spanish language) are strongly preferred but not required
Benefits
Paid time off
Short- and long-term disability
Life insurance
403(b) plan
Company
Connect for Health Colorado
Connect for Health Colorado is an online marketplace for health insurance.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
K
Kevin Patterson
Chief Executive Officer
Recent News
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