Home Helpers Home Care · 3 hours ago
Director of Marketing
Allendale, NJ
Full-time
Onsite
Lead/Staff, Director/Executive
$70K/yr - $70K/yr
5+ years expHome Helpers is a trusted in-home care agency dedicated to providing compassionate and professional care to seniors and individuals in need. They are seeking a dynamic and strategic Marketing Director to increase the agency’s visibility, build community relationships, and drive client acquisition.
Health Care
Responsibilities
Develop and execute a comprehensive marketing strategy to support the agency’s growth objectives
Maintain and enhance the agency’s brand identity across all communication channels
Build relationships with local healthcare providers, hospitals, senior centers, rehabs, physicians and other referral sources. Represent the agency at community events, health fairs, and networking opportunities
Work with the SEO company to manage agency’s website, social media, and SEO efforts to enhance online visibility. Create and oversee targeted email marketing campaigns
Work with SEO company to develop engaging content, including blogs, newsletters, and testimonials, to highlight client success stories and caregiver expertise
Design and implement lead generation strategies and referral programs to attract new clients. Collaborate with the client services team to ensure smooth onboarding
Monitor marketing performance metrics and prepare reports on campaign effectiveness and ROI
Work closely with caregiving and operations teams to align marketing strategies with client needs
Oversee the marketing budget, ensuring resources are allocated to high-impact initiatives
Ensure all marketing efforts comply with healthcare advertising regulations and ethical standards
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field
5+ years of experience in marketing or business sales, preferably in the healthcare or home care industry
Strong understanding of digital marketing, including SEO, social media, and email campaigns
Proven track record of building community relationships and driving client acquisition
Excellent written and verbal communication skills
Ability to analyze data and make data-driven decisions
Knowledge of healthcare marketing regulations and industry trends
Self-starter with exceptional organizational and time-management skills
Benefits
Flexible work environment
Opportunities for professional growth
A supportive and mission-driven team
The chance to make a meaningful impact in the community
Retirement Program
Health Benefits
Vacation
Health insurance
Company
Home Helpers Home Care
As everyday life becomes more challenging, a little help can go a long way.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2021-04-08Acquired
Leadership Team
Charlie Craig
CEO / Owner
J
Jason Janoski
CEO
Recent News
Home Health Care News
2025-11-03
Company data provided by crunchbase