Gemini · 23 hours ago
Lead, Growth Marketing
New York, New York
Full-time
Hybrid
Senior Level, Lead/Staff
$130K/yr - $185K/yr
7+ years expGemini is a global crypto and Web3 platform that aims to provide trusted access to the decentralized future. The Growth Marketing Lead will be responsible for leading and scaling the acquisition engine, optimizing marketing investments, and mentoring a team of channel experts to drive performance marketing innovation.
CryptocurrencyFinanceFinancial ServicesFinTechWeb3
Responsibilities
Lead Gemini’s multi-channel performance marketing strategy across paid search, paid social, affiliates, direct mail, creative experimentation, and more
Manage and mentor a team of channel leads, fostering a culture of accountability, creativity, and data-driven decision-making
Design and implement frameworks for budget allocation, attribution, and forecasting to maximize ROI across channels
Partner with Analytics, Product, and Finance to measure performance, optimize spend, and ensure strong alignment with company growth goals
Drive systematic creative experimentation, working closely with design and content teams to improve conversion rates
Identify, test, and scale emerging performance channels and technologies to future-proof Gemini’s growth
Report on key performance metrics and provide insights to executive leadership, ensuring transparency and strategic alignment
Qualification
Required
7+ years of primarily digital acquisition and/or digital performance marketing program management
Think like a growth marketer but move like a hacker. You know what drives outcomes and how to build just enough to prove value
Bias toward shipping over spec'ing. You believe a working prototype today is better than a polished deck next week
Benefits
Competitive starting pay
A discretionary annual bonus
Long-term incentive in the form of a new hire equity grant
Comprehensive health plans
401K with company matching
Paid Parental Leave
Flexible time off
Company
Gemini
Gemini is a licensed digital asset exchange and custodian built for both individuals and institutions.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$499.9MKey Investors
RippleDraper DragonMorgan Creek Digital
2025-09-12IPO
2025-07-10Debt Financing· $75M
2022-06-20Secondary Market· $1M
Leadership Team
Tyler Winklevoss
Co-Founder & CEO
Cameron Winklevoss
Co-founder & President
Recent News
2026-02-03
Company data provided by crunchbase