Stearns Bank N.A. · 3 hours ago
Director of Marketing
St. Cloud, MN, US
Full-time
Onsite
Mid, Senior Level
$117K/yr - $165K/yr
7+ years expStearns Salaam Banking is a $3.2 billion, independently owned financial institution that specializes in affordable housing financing and small business lending. They are seeking a Director of Marketing who will develop and execute marketing strategies to support business units, drive brand awareness, and enhance customer acquisition through measurable outcomes.
Financial Services
Responsibilities
Marketing operates as a “amplification” partner for each business unit (including deposits)
Build and deliver division specific marketing plans in full partnership with business unit owners
In full team collaboration, have an ownership mindset with each specific business units profit & loss statement as if it is really yours to own and amplify profitability
Oversee brand marketing initiatives including campaigns, integrated communications, content strategy, and local market support
Collaborate with internal creative teams and agency partners to deliver thoughtful, high-quality work across paid, owned, and earned channels
Ensure all content reflects brand standards, strategic priorities, and audience insight
By business unit, establish and track KPIs across brand, communications, media, engagement, and employer brand efforts
This responsibility reflects the Director of Marketing’s accountability for driving demand that converts into customers and revenue – contributing directly to the company’s earnings, not just awareness or activity
Create demand for core deposits, treasury products and services, equipment finance, and lending of varying specialties
Tie key marketing targets to account openings, funded balances, pipeline creation or the like (not “impressions” or “likes”)
Own and evolve Stearns Bank’s brand narrative, positioning, and messaging across all internal and external touchpoints
Lead external communications strategy, including media relations, press releases, executive visibility, thought leadership, and key announcements
Cultivate relationships with media, industry influencers, partners, and community organizations to enhance brand visibility and credibility
Serve as a senior communications advisor to executive leadership, supporting high-stakes moments and enterprise-level initiatives
Shape and steward the employer brand narrative, captivating Stearns Bank’s culture, values, leadership philosophy, and growth opportunities
Partner with HR and executive leadership to support talent attraction, leadership hiring, and organizational growth through heartfelt storytelling and messaging
Set and execute internal communications strategy that drives clarity, alignment, and engagement across the organization
Oversee internal channels including enterprise communications, leadership messaging, organizational updates, and changing communications
Drive and amplify Stearns Bank Gold initiatives by ensuring employees experience the brand internally as is promised externally
Establish and track KPIs across brand, communications, media, engagement, and employer brand efforts
Provide performance insights and recommendations to the Chief Brand Officer and senior leadership
Partner with the CBO on budget planning, management, and optimization across brand and communications initiatives
Provide mentorship, guidance, and leadership to team members and cross-functional partners
Act as a strategic connector across marketing, HR, operations, sales, and executive leadership
Set high standards for collaboration, accountability, and creative excellence
Qualification
Required
High energy. Strong collaboration skills. Highly effective in execution of multi-track activities and responsibilities
Authentic and servant leader who is amiable and intelligent. The ability to discern activity from accomplishment is key
Demonstrated marketing leadership and team building skills; someone who understands the need for collaborative efforts and who consistently achieves goals with and through others
Bachelor's degree in Marketing, Communications, Journalism, or a related field required; advanced degree preferred
7–10+ years of progressive experience across brand marketing, corporate communications, public relations, or related disciplines
Proven ability to lead integrated brand and communications initiatives in complex or regulated environments
Exceptional storytelling, writing, and executive-level communication skills
Strategic thinker with strong judgment and the ability to operate at both enterprise and execution levels
Comfortable operating in fast-paced, high-visibility environments requiring discretion and sound decision-making
Preferred
Experience partnering with HR or leadership teams on employer brand, talent storytelling, or culture-driven communications
Benefits
Employee Stock Ownership Plan & 401k Plan
Healthcare (Medical, Dental, Vision, Telehealth, Life insurance)
12-week Paid Medical Leave
Paid Parental Leave: 21-weeks Primary Care Parent, 14-weeks Secondary Care Parent
$5,000 Family Care Reimbursement: Childcare, Elder Care, Student Loan Debt, Pet expenses, down payment assistance
PTO from 13 to 23 days depending on tenure. Cashout and Carryover options.
10 Days Sick Time
11 Paid Holidays
4 Days Volunteer Time
2 Days Self Allowance Time
Tuition Assistance
Company
Stearns Bank N.A.
Stearns Bank National Association is a majority women-owned and governed financial services institution committed to empowering people, entrepreneurs, small businesses, and local communities to reach their full financial potential.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2025-08-26Acquired
Leadership Team
Kelly Skalicky
CEO & President
Al Doering
Chief Mergers and Acquisitions Officer
Recent News
Twin Cities Business
2025-10-27
2025-10-23
Company data provided by crunchbase