Blend · 15 hours ago
CoBrand Merchant Marketing Manager
San Francisco, CA
Full-time
Hybrid
Mid, Senior Level
$60/hr - $65/hr
5+ years expBlend is a premier AI services provider focused on co-creating meaningful impact through data science and technology. They are seeking a CoBrand Merchant Marketing Manager to support integrated marketing programs for merchants and co-brand partners, driving revenue and engagement through various marketing strategies.
Business IntelligenceData GovernanceData IntegrationData ManagementData VisualizationDatabaseInformation TechnologyIntelligent SystemsIT InfrastructureProfessional Services
No H1B
Responsibilities
Execute integrated marketing strategies and campaigns that support growth objectives for merchants and co-brand partners
Support merchant and co-brand marketing engagements through complex, cross-functional omni-channel initiatives, which may include paid and owned media, sponsorships and experiential activations (e.g., sports, gaming, music, fashion), sweepstakes, research initiatives, lifecycle marketing, and creative and content development
Leverage merchant-controlled channels to drive marketing impact, including digital properties, in-store environments, email, employee communications, and other partner platforms
Develop clear, high-quality briefs and guide internal and external creative teams toward compelling, on-brand cardholder and customer experiences
Coordinate closely with cross-functional partners (legal, creative, finance, sales, analytics) to align on priorities, secure approvals, and ensure execution readiness
Manage day-to-day relationships with merchant and co-brand partners, agencies, and third-party vendors, facilitating reviews, feedback, and approvals to keep projects on track
Uphold brand standards, regulatory requirements, and partner guidelines across all marketing materials and activations
Lead project status meetings, assess progress, surface risks, and problem-solve to ensure timely delivery within budget
Monitor campaign performance and translate results into clear, actionable insights to inform optimization and future strategy
Maintain project management trackers, distribute meeting recaps, and escalate risks or dependencies as needed
Prepare and present monthly performance updates and post-campaign wrap reports for internal stakeholders and external partners
Qualification
Required
Relevant experience in marketing or advertising for merchants and/or co-brand programs, with a strong understanding of merchant-driven marketing needs and partner collaboration models
Strong written and verbal communication skills, with the ability to clearly present strategy, creative concepts, media approaches, and activation plans to external partners
Demonstrated success managing end-to-end projects with a high level of attention to detail, particularly across multi-stakeholder merchant and co-brand initiatives
Proven ability to build and manage relationships with external partners (e.g., large merchants, co-brand partners) and internal cross-functional teams
Experience collaborating across business development, creative, media, and analytics functions to deliver integrated marketing programs efficiently
Skilled in managing agencies and third-party vendors delivering high-quality assets aligned to merchant and co-brand objectives
Proficiency in Microsoft tools (Excel, Word, Outlook, PowerPoint, Tableau) to support reporting, planning, and performance analysis
5+ years of relevant professional experience with a bachelor's degree, or 2+ years with an advanced degree (e.g., MBA)
Preferred
Experience supporting merchant marketing in retail or travel verticals is a plus
Benefits
Health
Vision
Dental
401K plan
Life Insurance
Employee Assistance Programs
Medical
Dental
Vision
401K
PTO
Commuter benefits
Spending accounts
Life insurance
Disability coverage
EAPs
Company
Blend
Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$100MKey Investors
Recognize Partners
2022-08-09Private Equity· $100M
Leadership Team
Patrick Hennessy
Chief Executive Officer
Rob Fuller
Chief Solutions Officer
Recent News
2026-01-23
PR Newswire
2025-12-05
Company data provided by crunchbase