Mariner · 16 hours ago
MarTech & Ad Operations Manager
United States
Full-time
Remote
Senior Level, Lead/Staff
$120K/yr - $170K/yr
8+ years expMariner is a privately held national financial services firm focused on modern wealth needs. They are seeking a MarTech & Ad Operations Manager to lead the technical execution of ad operations, ensure data governance, and manage marketing technology infrastructure.
ConsultingFinancial ServicesRisk Management
Responsibilities
Partner with agency teams to lead technical execution, ensuring accuracy of account structures, trafficking and tracking templates, parameters, platform setup, website tagging and pixel deployment, QA, troubleshooting, and performance validation
Ensure platform events, conversions, and signals fire correctly and align with expected behavior
Ensure flawless technical execution across digital channels, including programmatic display and video, social, OTT/CTV, and emerging paid platforms
Serve as the primary technical escalation point for diagnosing and resolving tagging issues, signal loss, and platform setup challenges
Lead implementation of modern signal-quality solutions (e.g., CAPI, server-side tagging, enhanced conversions, event deduplication) to mitigate tracking loss
Establish, document, and enforce Mariner’s taxonomy, tagging standards, and data hygiene rules
Build and maintain integrations between ad platforms and CRM systems (e.g., Salesforce) to enable accurate end-to-end tracking, including funnel-stage alignment and attribution via hidden fields
Partner with Legal and Compliance to ensure all tracking, pixels, and APIs adhere to Mariner’s privacy policy, consent framework, and data minimization principles
Design tagging and tracking architectures that support future MMM, MTA, and incrementality testing frameworks
Deploy and manage platform tracking, including pixels, conversions, audiences, and APIs
Partner with IT and Analytics teams to streamline workflows, automate data ingestion, and reduce manual QA
Lead the roadmap for marketing operations enhancements
Own marketing data layer requirements (event definitions, metadata, and naming conventions) and partner with Web and IT teams to implement and maintain a scalable data layer Cross-Functional Partnership & Vendor Management
Provide technical requirements and QA oversight for new landing pages, website updates, and Mariner.com tagging enhancements
Define technical requirements for creative, media, and landing pages to ensure campaigns are built on strong technical foundations
Define marketing data requirements for automation and ingestion, partnering with Enterprise Data Engineering teams to build and maintain data pipelines Training & Documentation
Build and maintain centralized technical documentation, including taxonomies, tagging schemas, data layer guides, QA checklists, troubleshooting playbooks, and governance guidelines
Conduct training sessions for internal teams and agency partners on technical best practices
Pilot new tools and technologies with a focus on improving efficiency and effectiveness
Qualification
Required
Bachelor's degree in Marketing, Information Systems, Data Science, Computer Science, or a related field
8+ years of experience in ad operations, marketing technology, or digital marketing operations
Expertise in ad-serving tools, tag management systems, and marketing automation platforms
Demonstrated understanding of how data moves across systems (e.g., CRM to ad platforms to analytics tools)
Strong understanding of UX/CX best practices for tag implementation, including data layers, GTM, and hidden fields
Strong technical troubleshooting skills and ability to guide non-technical stakeholders
Proven track record of improving operational efficiency and data quality
Expert understanding of ad operations, including trafficking, tagging, pixel management, conversion tracking, and QA workflows
Deep familiarity with the data flow lifecycle across paid platforms, tag managers, analytics tools, and CRM systems
Technical fluency with platforms such as GTM, GA4, Salesforce (Marketing Cloud and CRM), Meta Pixels, LinkedIn Insight Tags, Google tags, and Microsoft UET tags
Experience implementing or partnering on server-side tagging, conversion APIs, event-based measurement, identity resolution, and marketing data governance
Ability to translate technical complexity into clear, actionable guidance for marketers and agency partners
Strong organizational and documentation skills with the ability to build repeatable, scalable processes
Analytical mindset with comfort diagnosing data discrepancies, signal loss, and performance drop-offs
Clear communicator who can build alignment across technical, creative, and media team
Preferred
Experience in financial services, wealth management, or other regulated industries
Certifications in Salesforce, Google Ads, Google Analytics, Meta Ads, LinkedIn Ads, or similar platforms
Experience supporting analytics teams with MMM/MTA readiness and signal-quality improvements
Benefits
Eligibility to participate in an incentive program
Company
Mariner
Your wealth plan shouldn’t sit still. Neither do we.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$75MKey Investors
Neuberger BermanPenfund
2024-10-29Private Equity
2022-01-06Debt Financing· $75M
Leadership Team
Marty Bicknell
Founder & CEO
F
Faith Xenos
Director and Senior Wealth Advisor
Recent News
Investment News
2026-01-21
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2025-08-26
2025-05-02
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