General Motors · 19 hours ago
Assistant Licensing Manager
Warren, MI
Full-time
Hybrid
Mid, Senior Level
5+ years expGeneral Motors is a global leader in the automotive industry, and they are seeking an Assistant Brand Licensing Manager to support the growth and management of their licensing program. This role involves collaborating with internal teams and external licensees to ensure licensed products align with brand standards and contribute to revenue growth.
AutomotiveElectric VehicleInformation ServicesManufacturingTransportation
No H1B
Responsibilities
Support the Licensing Manager in all facets of the licensing program with an entrepreneurial mindset
Assist with establishing licensing strategies, financial budgeting, trend and gap analysis, licensing contract management, brand protection, and competitive benchmarking
Continually analyze and identify opportunities to drive/grow the business in both existing and new categories
Oversee day‑to‑day relationships with assigned licensees, ensuring compliance with contractual obligations and brand standards
Monitor performance, including sales results, product development progress, and marketing execution
Support annual business planning, forecasting, and performance reviews for assigned partners
Onboarding of new licensees and assist with asset files, paint chips, and CAD files
Review and approve licensed product concepts, packaging, and marketing materials to ensure alignment with brand guidelines and quality standards from initial concept designs to final production approvals
Track approval timelines and maintain organized documentation across all product categories
Provide clear, actionable feedback to licensees to support timely and successful product development
Serve as the primary point of contact between the licensing department and internal merchandise managers and brand teams
Communicate brand priorities, positioning, and creative direction to licensees
Coordinate cross‑functional input (creative, legal, marketing, product, and finance) to support licensing initiatives
Assist in identifying and evaluating new licensing opportunities across categories and markets
Support the preparation of pitch materials, category analyses, and competitive landscape reviews
Participate in onboarding new partners, ensuring smooth transitions into the licensing program
Analytical skills to support business development and partner performance evaluation
Qualification
Required
Bachelor's degree required
5+ years' experience in brand management, partnerships, or other marketing roles - ideally in the CPG industry
Experience structuring and negotiating licensing deals from sourcing through execution, with strong knowledge of licensing agreements and brand strategy
Proven success collaborating cross-functionally across marketing, merchandising, sales, and other internal stakeholders
Strong creative background and experience utilizing PowerPoint, CANVA and Adobe to assist with presentations, concept designs, packaging guidelines, and brand style guide development
Excellent project management skills with the ability to manage multiple priorities simultaneously
Strong negotiation skills and knowledge of licensing contract structures
Independent and strategic thinker with experience presenting business analysis on new business opportunities
Strong business acumen and attention to detail
Excellent interpersonal and relationship building skills
Preferred
Proficiency in financial analysis, forecasting, or royalty modeling is a plus
Company
General Motors
General Motors is an automotive company that designs, produces, markets, and distributes vehicles and vehicle parts.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$8.51BKey Investors
US Department of Energy
2025-05-05Post Ipo Debt· $2B
2024-10-31Grant· $8M
2024-07-11Grant· $500M
Leadership Team
Mary Barra
Chair and Chief Executive Officer
Tony Cervone
Senior Vice President, Global Communications
Recent News
WSJ.com: US Business
2026-02-04
2026-02-04
2026-02-03
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