OC Sports & Entertainment · 17 hours ago
Vice President, Development Marketing
Anaheim
Full-time
Onsite
Director/Executive
$225K/yr - $285K/yr
15+ years expOC Sports & Entertainment is focused on enriching lives through shared experiences in the community. The Vice President of Development Marketing will lead real estate-related marketing efforts, ensuring the vision of development is brought to life through innovative marketing strategies that drive leasing and brand value.
Digital EntertainmentEventsMedia and Entertainment
Responsibilities
Lead all B2B and B2C marketing efforts for The Weave office space, market hall leasing, restaurant leasing, and residential
Develop and manage marketing plans for each asset class (Market Hall & restaurant spaces, office tenants, hotels, specialty retail and residential)
Oversee property-specific websites, brochures, listings, signage, and media plans
Partner with brokers, leasing teams, and development partners to deliver marketing that drives qualified leads and leases
Translate master OCVIBE vision into clear positioning and tactical go-to-market plans for real estate entities
Identify target audiences for each use case and tailor messaging accordingly
Manage budgets, calendars, and performance dashboards across leasing campaigns
Work hand-in-hand with brand marketing to integrate real estate messaging into district-wide campaigns
Collaborate with digital, PR, events, and experience teams to activate the physical and digital journey for prospective tenants and residents
Liaise with creative, media, and CRM partners to deliver multi-touch campaigns
Define KPIs aligned with lease-up goals and marketing ROI
Analyze lead gen, site traffic, conversion rates, and broker feedback to optimize performance
Oversee CRM and marketing automation tools to nurture prospects and track engagement
Qualification
Required
Bachelor's degree in Marketing, Business Administration, Communications, Real Estate, or a related field required. In lieu of college degree, additional 4-5 years of relevant work experience will be considered
15+ years of progressive experience in marketing, with at least 5 years in a leadership role overseeing real estate, mixed-use development, or B2B/B2C brand marketing
Proven track record of developing and executing integrated marketing strategies to support leasing and development goals across office, retail, hospitality, and residential spaces
Experience working closely with leasing teams, brokers, and development partners
Strong background in managing marketing teams, agency partners, and cross-functional collaboration
Deep understanding of real estate marketing principles, target audience segmentation, and go-to-market strategies across asset classes
Strong business acumen with the ability to align marketing efforts with leasing goals and long-term brand positioning
Exceptional leadership, communication, and presentation skills with the ability to influence at all levels
Proficiency in CRM systems, marketing automation tools, and analytics platforms; experience with lead generation and performance tracking
Skilled in managing multiple projects simultaneously with attention to detail and deadlines in a fast-paced environment
Collaborative mindset with the ability to work cross-functionally across brand, digital, PR, leasing, and creative teams
Creative and strategic thinker with a passion for placemaking and delivering innovative tenant and customer experiences
Preferred
Master's degree (MBA or equivalent)
Company
OC Sports & Entertainment
OC Sports & Entertainment is dedicated to building world class sports and entertainment experiences through groundbreaking technology and a dedication to community.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
B
Bill Foltz
Chief Executive Officer
Recent News
Orange County Business Journal
2025-11-24
Sports Business Journal
2025-09-27
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