OC Sports & Entertainment · 21 hours ago
Lifecycle Marketing Manager
Anaheim, CA
Full-time
Onsite
Mid, Senior Level
$70K/yr - $85K/yr
5+ years expOC Sports & Entertainment is dedicated to enriching the lives of the community through shared experiences in live entertainment and sports. They are seeking a Lifecycle Marketing Manager to develop and execute data-driven lifecycle marketing strategies that enhance customer acquisition, engagement, and retention.
Digital EntertainmentEventsMedia and Entertainment
Responsibilities
Build and manage lifecycle marketing campaigns across email, SMS, and push channels, supporting acquisition, onboarding, engagement, and retention goals
Manage audience segmentation, automation, and personalization workflows
Analyze campaign performance and recommend optimizations
Partner with digital, social, and guest experience teams to enhance customer data use
Develop strategy for loyalty program for district visitors inclusive of entertainment visitors, office workers, employees, and residents
Perform other duties as assigned
Qualification
Required
5+ years of CRM and email marketing experience
Hands-on experience with marketing automation platforms and segmentation tools (Salesforce, Marketing Cloud)
Strong analytical skills with experience using data to inform creative and strategic decisions
Experience managing large-scale CRM databases and integrations
Background in developing loyalty programs to increase dwell time and spend
Bachelor's Degree
5+ Year Experience Required
Company
OC Sports & Entertainment
OC Sports & Entertainment is dedicated to building world class sports and entertainment experiences through groundbreaking technology and a dedication to community.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
B
Bill Foltz
Chief Executive Officer
Recent News
Orange County Business Journal
2025-11-24
Sports Business Journal
2025-09-27
Company data provided by crunchbase