Covenant Health · 6 hours ago
Director Marketing
Spokane, WA, United States
Full-time
Hybrid
Director/Executive
$63.32/hr - $99.96/hr
7+ years expCovenant Health is a comprehensive health care organization dedicated to serving its communities. The Director of Marketing will lead the development and implementation of integrated marketing campaigns, ensuring alignment with brand guidelines and driving measurable impact across diverse markets.
Hospital & Health Care
Responsibilities
Develop and implement comprehensive marketing strategies aligned with organizational and service‑area priorities
Partner with leadership, strategy, and business development teams to ensure marketing plans reflect business needs and growth goals
Maintain and strengthen key stakeholder relationships; represent marketing in strategic and operational discussions
Monitor market dynamics, customer journey insights, competitive trends, and environmental factors to inform proactive marketing recommendations
Steward brand identity, positioning, and messaging across channels to ensure alignment and consistency
Design and oversee multi‑channel campaigns (paid media, SEO, SEM, social, CRM, web) in collaboration with functional experts
Monitor campaign performance, optimize based on KPIs and ROI, and ensure budget, timeline, and resource alignment
Oversee execution of marketing initiatives across multiple lines of business and distribution channels
Partner with research teams to understand and improve brand awareness and perception across markets
Collaborate with creative teams and external vendors to deliver high‑impact marketing assets
Use data and analytics to guide insights, decisions, and marketing effectiveness improvements
Ensure cohesive execution by working closely with strategy, operations, communications, and functional marketing teams
Recruit, mentor, and manage a team of marketing professionals; provide coaching, training, and development
Ensure compliance with healthcare regulations and ethical standards in all marketing activities
Qualification
Required
Bachelor's Degree in Marketing, Communication, Business, or related field; or equivalent education/experience
7+ years in a marketing role, with emphasis on strategy development and campaign execution
Track record of applying brand, marketing, communications, and public relations principles
Strong ability to consult with marketing professionals and provide clear, consistent direction
Advanced skill in translating data, insights, and metrics into strategic action
Strong leadership, teamwork, and people‑development capabilities
Excellent strategic thinking, planning, and project‑management skills
Ability to manage both internal and external creative resources effectively
Outstanding analytical and problem‑solving abilities
Exceptional written, verbal, and presentation communication skills
Skilled at listening and responding to consumer research and market insights
Highly organized, methodical, and able to manage multiple tasks under pressure
Proficiency in Microsoft Office, PowerBI, Tableau, AI tools, and Media Mix Modeling
Ability to travel occasionally
Preferred
Healthcare industry experience
Benefits
Retirement 401(k) Savings Plan with employer matching
Health care benefits (medical, dental, vision)
Life insurance
Disability insurance
Time off benefits (paid parental leave, vacations, holidays, health issues)
Voluntary benefits
Well-being resources
Company
Covenant Health
Covenant Health is a member of St. Joseph Health System, one of the most successful not-for-profit health systems in the United States.
Founded in 1998Lubbock, Texas, USA
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Chris Lancaster
Chief Executive Officer
Adam Spivey
CFO
Recent News
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