TerraCycle · 12 hours ago
Director, Performance Marketing & Growth
Trenton, NJ
Full-time
Hybrid
Lead/Staff, Director/Executive
$80K/yr - $80K/yr
5+ years expTerraCycle is an international leader in innovative sustainability solutions, creating and operating first-of-their-kind platforms in recycling and reuse. The Director, Performance Marketing & Growth will oversee the company's digital expansion by managing a multi-million dollar advertising budget and driving profitable revenue through strategic marketing initiatives.
RecyclingSustainabilityWaste Management
No H1B
Responsibilities
Budget management: Command and optimize a multi-million dollar annual budget, making data-backed decisions across Google (PMax, Search, Shopping, YouTube) and Meta to maximize efficiency
Experimental rigor: Develop and execute a continuous, aggressive A/B testing roadmap encompassing landing pages, promotional offers, and strong creative assets
Acquisition expansion: Identify, evaluate, and scale new customer segments and sales channels to increase e-commerce conversion and attract new investors
Meta and social: Act as the lead strategist for high-efficiency paid social campaigns, with a focus on creative testing velocity and the utilization of advanced tools such as Meta Advantage+
Search and video optimization: Drive scalable growth through YouTube video action campaigns while maintaining a disciplined approach to high-intent branded search
Bottom-line profitability: Maintain a relentless focus on ROAS, CPA, and gross margin to ensure all growth initiatives contribute directly to the bottom line
Attribution and analytics: Be the internal authority on marketing measurement. Partner with Product and IT departments to ensure the accuracy of analytics implementations, leveraging GA4 and incrementality testing to provide actionable insights to executive leadership
Team development: Lead and mentor two direct reports (Paid social specialist and Search/analytics specialist), setting clear KPIs and fostering an environment of technical excellence
Performance-driven creative: Facilitate the feedback loop between data and creative. Collaborate with peers from Content and Creative to translate performance metrics into strategic briefs for high-impact creative production
Qualification
Required
A minimum of 5 years of hands-on experience in performance marketing, with a demonstrable track record in DTC/e-commerce
Proven ability to manage and develop internal talent or lead significant external agency partnerships
Advanced proficiency in Meta Ads Manager, Google Ads, and GA4 for comprehensive analysis and reporting
Ability to translate results into clear, and concise narratives for executive-level stakeholders and your peers
Preferred
Experience supporting a company through a Reg-A, Series B, or other significant funding/capital raise round is highly desirable
Benefits
Medical, Dental, Vision, Life, AD&D insurance available after 30 days
401(k) plan with company match available after 30 days
22 PTO + 2 VTO + 9 paid holidays per year
Hybrid work schedule
Year-round Flex Fridays
Catered vegetarian lunch available in the office M-F
Casual office environment
Company
TerraCycle
TerraCycle recycles non-recyclable waste into various consumer products.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$6.83MKey Investors
NJEDAJH Partners
2024-09-18Series Unknown· $0.8M
2020-01-27Equity Crowdfunding· $6.03M
2010-06-01Series Unknown
Leadership Team
Damian Finio
Chief Financial Officer
Zachary Dominitz
Global SVP, Brand Partnerships
Recent News
Morningstar.com
2026-01-05
Canada NewsWire
2026-01-04
Company data provided by crunchbase