Wasserman · 7 hours ago
Associate Manager, Brands (Strategy & Insights)
Brooklyn, NY
Full-time
Onsite
Entry, Mid Level
$66K/yr - $66K/yr
2+ years expWasserman is a global leader in sports, music, and entertainment, seeking a motivated individual for the Brands team in a brand strategy and insights capacity. The role involves supporting the Brand Strategy and Insights team with research, client reports, and project coordination while ensuring excellent customer service to clients.
AdvertisingMarketingSocial MediaSports
Responsibilities
Manage timely and regular upkeep of portfolio-wide documents (property and contract overviews, budgets, status trackers, meeting documents, notes, resource folders etc.)
Performs research and analysis of various demographics and insights to help inform portfolio-wide strategies and initiatives
Manages syndicated research platforms (e.g. Global Web Index, Kantar) to create fan profiles, support landscape analysis projects and other strategy related projects
Uses data and analytics to inform strategy, measurement plans, POVs, and partnership negotiations
Monitors media trends and the changing sports, entertainment, and cultural landscape to keep client and internal teams well-informed and to maintain Wasserman’s position as the agency that makes data-based decisions and leads with insights
Provides weekly updates to team by researching industry updates and news regarding relevant projects to the team and other members of the Marketing division
Provides daily updates to the team on the status of ongoing portfolio projects and helps manage expectations and timelines for measurement
Works creatively with team members to develop and execute deck creation and report materials; presenting to client teams on select projects
Performs various tasks as needed by internal team members such as research, reports, daily updates, editing of materials, etc
Stays up to date on client product / service offering and can thoughtfully present to potential partners
Maintains positive relationships with clients to encourage new and repeat business opportunities
May take on specialized roles or projects to assist the team such as working directly with third party vendors or partner agencies to execute program / campaign strategic plans
May work with team members to liaise with partners and provide materials necessary for partnership strategy and measurement plans
Qualification
Required
Minimum of a Bachelor's Degree
Two years of relevant experience with minimum one year of direct experience in insights driven work preferred
Up-to-date knowledge of the sports and entertainment industry with a working knowledge of what's happening across culture today and into tomorrow
Must be proficient in Microsoft Suite, particularly with PowerPoint and Excel
The ability to multi-task and self-manage to meet deadlines and handle multiple priorities
Must be flexible and comfortable to assume multiple roles as needed by the team
Possess exceptional communication skills, both orally and in writing
Carries out responsibilities with minimal direction
Maintains a familiarity with technology and consumer electronics specifically as it relates to the mobile device market and key players
Possess an interest in the role of technology in today's consumer sports and entertainment experience
Can support partnerships of varying degrees of complexities across types including sports and entertainment but also campaigns to support client's diversity, equity, & inclusion initiatives
Strong attention to detail and highly organized
Ability to think creatively in a team environment
Must be flexible and react calmly under stressful circumstances
Company
Wasserman
Wasserman provides marketing services to the most iconic sports figures, musical artists, brands, and properties.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Providence Equity Partners
2022-11-01Private Equity
Leadership Team
Sam Alpert
SVP, Marketing - Music
Christa D'Alimonte
Chief Legal Officer
Recent News
Sports Business Journal
2026-01-09
Sports Business Journal
2025-12-19
Sports Business Journal
2025-12-17
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