Intangible Assets, LLC · 16 hours ago
lifecycle client Marketing Manager
Schaumburg, IL
Full-time
Onsite
Mid, Senior LevelIntangible Assets, LLC is seeking a Lifecycle Marketing Lead to own the strategy, execution, and optimization of customer lifecycle programs. The role requires blending CRM expertise with data-driven decision-making to enhance customer engagement and retention through various communication channels.
Management Consulting
Responsibilities
Lead the development and optimization of lifecycle programs across onboarding, engagement, retention, and win‑back stages
Build automated, trigger‑based journeys that deliver personalized, timely communications
Develop segmentation strategies that support targeting, personalization, and customer value growth
Manage A/B testing, experimentation, and continuous optimization across all lifecycle touchpoints
Own day‑to‑day execution within ESP platforms such as Braze, Salesforce Marketing Cloud, HubSpot, or similar tools
Build and maintain automated workflows, triggers, and event‑based campaigns
Partner with data and engineering teams to ensure accurate data flows from CDPs (e.g., Tealium) and other systems
Troubleshoot technical issues, validate data quality, and ensure flawless campaign delivery
Analyze lifecycle performance, customer behavior, and channel KPIs to uncover insights and opportunities
Build recurring and ad‑hoc reports that clearly communicate performance trends and business impact
Translate data into actionable recommendations for marketing, product, and leadership teams
Identify new data requirements and tracking needs to support future lifecycle initiatives
Partner with creative, product, analytics, and sales teams to launch new lifecycle initiatives
Lead campaign kickoffs, manage timelines, and ensure alignment across stakeholders
Present insights, recommendations, and results to leadership in a clear, compelling way
Support sales and customer‑facing teams with messaging, content, and customer‑journey insights
Qualification
Required
Owns the strategy, execution, and optimization of customer lifecycle programs across email, push, and other owned channels
Blends CRM expertise, marketing automation, and data‑driven decision‑making to deepen engagement, increase retention, and maximize customer lifetime value
Partners closely with product, analytics, creative, and sales teams to deliver personalized, high‑impact customer journeys
Leads the development and optimization of lifecycle programs across onboarding, engagement, retention, and win‑back stages
Builds automated, trigger‑based journeys that deliver personalized, timely communications
Develops segmentation strategies that support targeting, personalization, and customer value growth
Manages A/B testing, experimentation, and continuous optimization across all lifecycle touchpoints
Owns day‑to‑day execution within ESP platforms such as Braze, Salesforce Marketing Cloud, HubSpot, or similar tools
Builds and maintains automated workflows, triggers, and event‑based campaigns
Partners with data and engineering teams to ensure accurate data flows from CDPs (e.g., Tealium) and other systems
Troubleshoots technical issues, validates data quality, and ensures flawless campaign delivery
Analyzes lifecycle performance, customer behavior, and channel KPIs to uncover insights and opportunities
Builds recurring and ad‑hoc reports that clearly communicate performance trends and business impact
Translates data into actionable recommendations for marketing, product, and leadership teams
Identifies new data requirements and tracking needs to support future lifecycle initiatives
Partners with creative, product, analytics, and sales teams to launch new lifecycle initiatives
Leads campaign kickoffs, manages timelines, and ensures alignment across stakeholders
Presents insights, recommendations, and results to leadership in a clear, compelling way
Supports sales and customer‑facing teams with messaging, content, and customer‑journey insights
Hands‑on experience with ESPs (Braze, SFMC, Pardot, HubSpot, or similar)
Strong understanding of trigger‑based, event‑driven marketing
Experience with CDPs (Tealium preferred) and customer data flows
Proficiency in segmentation, A/B testing, and lifecycle optimization
Strong analytical skills with the ability to interpret data and present insights
Highly self‑directed and comfortable operating independently
Able to manage multiple projects simultaneously in a fast‑paced environment
Strong communicator with the ability to influence and present to stakeholders
Organized, detail‑oriented, and skilled in project management
Company
Intangible Assets, LLC
### **Connecting Talent & Opportunity with Intangible Assets, LLC** At **Intangible Assets**, we believe that successful placements start with **deep listening and understanding**.
Founded in 2019
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase