Marketing Outbound Specialist jobs in United States
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Harbor Compliance · 2 hours ago

Marketing Outbound Specialist

Harbor Compliance is a pioneering leader in the compliance industry, recognized for its innovative approach to simplifying business licensing and legal entity management. The Marketing Outbound Specialist will be responsible for executing scalable outbound prospecting programs to drive lead generation and support the Sales team in converting interest into revenue.

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Responsibilities

Deliver outbound-attributed lead and deal creation goals through strategic outbound email prospecting initiatives
Design and execute successful outbound campaign experiments, utilizing documented briefs to test hypotheses and scale winning strategies
Maintain deliverability standards, ensuring email benchmarks meet deliverability targets while optimizing for minimal unsubscribe and bounce rates
Drive quarter-over-quarter improvements in engagement metrics, including email open rates, reply rates, and positive response rates
Expand and refresh account and contact lists to ensure outbound efforts remain focused on the most high-value opportunities
Facilitate seamless lead handoffs to the Sales team by providing comprehensive context, campaign specifics, and source clarity for every prospect
Develop and manage automated workflows for list creation, data enrichment, and segmentation to ensure consistent campaign performance
Analyze campaign data and reporting to track attribution, monitor funnel health, and inform future prospecting decisions

Qualification

B2B marketing experienceOutbound prospecting expertiseEmail-based demand generationCopywriting skillsData analysis skillsSpreadsheet proficiencyCRM integration knowledgeOperational disciplineAutomation tools proficiencyCollaboration skills

Required

2 to 4 years of experience in B2B marketing, growth, or outbound prospecting with a proven track record in email-based demand generation
Expertise in outbound prospecting and enrichment platforms, such as Clay, to build complex workflows and scale list creation
Proficiency in executing high-volume outbound sequences using dedicated platforms like Instantly or similar tools
Advanced technical skills in managing prospect lists, including applying ICP-based filters and maintaining rigorous data quality
Professional copywriting skills with the ability to draft compelling outbound messaging and iterate based on performance testing
Advanced spreadsheet capabilities for data manipulation, list management, and analyzing campaign outputs
Strong operational discipline with a focus on data accuracy, campaign documentation, and process consistency
Experience collaborating cross-functionally with Sales and Revenue teams to align prospecting efforts with pipeline goals

Preferred

Familiarity with marketing platform integrations and the flow of data between CRM and automation systems
Proficiency in building AI-driven workflows using automation tools such as Zapier, Make, or n8n
Experience utilizing diverse enrichment tools like Clearbit, Apollo, or ZoomInfo to enhance prospect data

Benefits

Health benefits
Flexible paid time off
Parental leave
Fertility and adoption assistance
401(k)
Educational reimbursement

Company

Harbor Compliance

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Compliance solutions for nonprofits and businesses

Funding

Current Stage
Growth Stage
Total Funding
unknown
Key Investors
CIBC Innovation Banking
2021-11-03Debt Financing

Leadership Team

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Megan Danz
Co-Founder & President
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Company data provided by crunchbase