Lunar Solar Group · 1 day ago
Senior Director Ecommerce Strategy
United States
Full-time
Remote
Director/Executive
$130K/yr - $150K/yr
8+ years expLunar Solar Group is a high-impact advertising agency that collaborates with consumer-focused brands to identify growth opportunities and implement disruptive marketing strategies. They are seeking a Senior Director of Ecommerce Strategy who will be responsible for architecting and accelerating full-funnel ecommerce growth for high-potential DTC brands, primarily in the CPG space. The role involves deep client engagement, data-driven decision-making, and leading strategic conversations to optimize ecommerce performance.
AdvertisingBrand MarketingE-CommerceEmail MarketingSocial Media Marketing
Responsibilities
Own the end-to-end ecommerce growth strategy for a portfolio of high-growth DTC brands, from acquisition through retention and LTV
Build and continuously optimize full-funnel growth plans that connect paid media, onsite CRO, merchandising, pricing, promotions, and lifecycle marketing
Identify revenue unlocks across PDPs, PLPs, checkout, subscriptions, bundles, upsells, and post-purchase flows
Partner closely with paid media teams to ensure acquisition strategy aligns with on-site experience, conversion rates, and downstream profitability
Diagnose funnel performance using GA4, Shopify, platform data, and internal dashboards — and turn insights into clear, prioritized actions
Develop testing roadmaps across creative, landing pages, offers, and site UX to systematically improve CAC, CVR, AOV, and LTV
Partner with Lunar’s tech team to identify key opportunities to deploy Lunar’s proprietary tech solutions as a solution to performance challenges
Lead analytics, attribution, and performance measurement to connect marketing outcomes to business goals
Own performance insights and reporting frameworks that ensure data drives decision-making and strategic optimization
Maintain and refine internal dashboards for tracking creative effectiveness, strategic insights, and campaign performance
Develop agency-wide performance reports, highlighting industry trends and growth opportunities
Serve as the growth expert in client relationships, leading strategic conversations with founders, CMOs, and Heads of Growth
Push clients beyond surface-level optimizations by challenging assumptions and grounding decisions in data
Translate complex performance insights into clear narratives that drive confidence and buy-in
Set the bar for ecommerce strategy excellence across the agency, mentoring and leveling up Client Strategy and performance teams
Create repeatable frameworks, playbooks, and POVs around ecommerce growth, CRO, and lifecycle strategy
Qualification
Required
8+ years of experience in DTC ecommerce, growth, or performance marketing, ideally with CPG or subscription brands
Deep, hands-on understanding of the DTC ecommerce stack (Shopify, GA4, Meta, Google, email/SMS, CRO tools, attribution platforms)
Proven track record of driving measurable growth across CAC, CVR, AOV, LTV, and revenue
Obsessive comfort with data — you know how to pull it, interpret it, and argue with it
Strong POV on what actually moves ecommerce performance vs. what just sounds good in decks
Familiarity with subscriptions, bundles, loyalty programs, and retention-led growth models
Strong instincts around merchandising, pricing strategy, and promo effectiveness
Experience designing or interpreting incrementality tests, MMMs, or advanced attribution models
Comfortable saying 'this isn't working' and backing it up with data
Benefits
Comprehensive health, dental, and vision insurance.
Flexible work hours and remote work options.
Professional development and training opportunities.
Inclusive and supportive work environment that values creativity and innovation.
401k with match
Company
Lunar Solar Group
Lunar Solar Group is an agency that deals with branding, e-commerce, social media and digital marketing solutions to its clients.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Keith Martin
Co-Founder
Recent News
Social Media Today
2025-10-16
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