Medical Organization for Latino Advancement · 4 hours ago
Sr. Specialist, Social Media Communications
North Chicago, IL, US
Full-time
Onsite
Senior Level
$60K/yr - $63K/yr
5+ years expRosalind Franklin University of Medicine and Science is a graduate health sciences university committed to serving the population through interprofessional education and research. The Senior Social Media Communications Specialist leads the development and execution of strategic social media initiatives to enhance the university's visibility and engagement, collaborating with various stakeholders to optimize content strategies across social media platforms.
EducationNon ProfitTraining
Responsibilities
Establish and execute a social media strategy plan, including a comprehensive content development and maintenance strategy that supports academic departments, distinctive programs or institutes, and key administrative offices
Manage and implement a social listening and relational engagement strategy on social media to improve brand health, increase awareness, bridge relationships, elevate conversations and engage prospective students, philanthropic and community partners
Analyze data and metrics to create weekly and monthly reports on user engagement and platform growth. Develop dashboards that represent departmental progress against defined goals
Develop original content for use on the platforms that speaks effectively to a prospective student audience and reflects the established university brand voice
Manage the university’s online reputation by closely monitoring and leveraging listening tools to monitor news, mentions, and trending topics on social media
Maintain, update, and oversee the ongoing upkeep of RFU’s social media crisis communications plan, social media guidelines, and playbook for all institutional social media channels
Work collaboratively with strategic enrollment management, marketing and communications, and academic units to suggest, source and create relevant and engaging content that amplifies the RFU experience, including photography, videography and graphics
Support the established quality assurance program and content governance process
Provide coaching and education resources to the institutional accounts across the university
Building and engaging with online communities, responding to comments and messages, and managing online reputation
Identify opportunities to advance university relations through compelling and appropriately resourced social media campaigns
Develop and lead quarterly social media workshops that onboard new campus content contributors and provide additional learning opportunities for existing contributors
Other duties as assigned
Qualification
Required
A bachelor's degree in liberal arts, communications, new media or the equivalent combination of education, training and experience from which comparable skills can be acquired
Five-seven years of prior experience in social media marketing with a solid foundation and proven track record
Strategy development with experience developing and implementing social media strategies to meet specific business goals, such as increasing brand awareness, driving website traffic, or generating leads
Demonstrated exceptional oral and written communication skills with diverse campus audiences, including students, faculty, staff, alumni, and administration
Ability to engage and manage social media communities
Demonstrated analytical and problem-solving skills, with experience interpreting digital analytics to inform content strategy and reporting outcomes
Ability to work well under pressure, meet deadlines, and manage multiple projects simultaneously
Comfortable with Microsoft Office Suite, particularly Excel and PowerPoint
Ability to train, mentor, and collaborate with faculty, staff, and students on social media best practices in both group and individual settings
Organized and self-motivated
Familiarity with Brandwatch and the BigTree Content Management System
Able to edit photos and videos, with the possibility of shooting photos and videos
Benefits
Medical, dental, and vision plans
Paid parental leave
Short term and long term disability plans
Life insurance
Flexible spending accounts
403(b) retirement plan which includes a 8% employer contribution after 2 years of service
3 weeks of vacation/ personal leave
15 sick days
9 paid holidays
Paid winter break
Two floating holidays
Company
Medical Organization for Latino Advancement
Medical Organization for Latino Advancement provides wellness, public health, education, and research programs.
11-50 employees
Funding
Current Stage
Early StageRecent News
2024-12-04
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