Anthropic · 17 hours ago
Segment Marketing Manager, Financial Services & Insurance
San Francisco, CA | New York City, NY
Full-time
Hybrid
Senior Level
$255K/yr - $320K/yr
7+ years expAnthropic is a public benefit corporation focused on creating reliable and beneficial AI systems. The Segment Marketing Manager for Financial Services & Insurance will own the demand marketing strategy for this vertical, developing and executing campaigns that drive awareness and adoption of their AI products among financial institutions and insurers.
Artificial Intelligence (AI)Foundational AIGenerative AIInformation TechnologyMachine Learning
Responsibilities
Develop and own the marketing strategy for the Financial Services & Insurance segment, including positioning, messaging, campaign planning, and go-to-market coordination in close partnership with Sales
Create and execute integrated marketing programs — spanning digital, content, events, and partner channels — designed to generate pipeline and accelerate the sales cycle for enterprise prospects in this vertical
Build a deep understanding of the competitive landscape, buyer personas, and AI adoption patterns specific to financial services and insurance, and translate those insights into actionable marketing strategies
Develop segment-specific content including case studies, solution guides, thought leadership pieces, and enablement materials that speak to the priorities and pain points of this industry
Collaborate cross-functionally with product, sales, communications, design, and research teams to ensure marketing efforts are aligned with product capabilities and business objectives
Design and implement ABM campaigns for top strategic accounts
Manage relationships with industry analysts, event organizers, and strategic partners to expand Anthropic's reach and credibility within the segment
Define and track key performance metrics for segment marketing programs, using data to continuously optimize campaigns and report on impact to leadership
Stay current with regulatory developments, industry trends, and evolving AI adoption dynamics in financial services to inform marketing positioning and content strategy
Qualification
Required
7+ years of experience in B2B marketing, with a focus on enterprise technology or SaaS, and demonstrated expertise in one or more verticals within financial services or insurance
Strong track record of developing and executing integrated marketing programs that have measurably driven pipeline and revenue in complex, enterprise sales cycles
Understand the decision-making dynamics, regulatory considerations, and technology evaluation processes that are common in financial services organizations
Skilled at translating complex technical capabilities into compelling, audience-specific narratives — particularly for both technical and business stakeholders
Experience collaborating closely with enterprise sales teams to align marketing strategy with deal-stage needs and pipeline goals
Comfortable with ambiguity and can balance long-term strategic planning with rapid, tactical execution in a fast-moving environment
Strong communicator who can present clearly to leadership, cross-functional partners, and external audiences
Care about ensuring that AI systems are developed safely and responsibly, and are excited about communicating that story to a sophisticated audience
Bachelor's degree in a related field or equivalent experience
Preferred
Experience marketing AI or machine learning products to regulated industries
Familiarity with the specific compliance and risk management frameworks relevant to financial services (e.g., SOC 2, SOX, banking regulations)
Background in analyst relations or thought leadership programs within the financial services technology space
Experience working at a high-growth technology company navigating rapid expansion into new verticals
A track record of building segment marketing functions from the ground up or scaling them in fast-moving organizations
Benefits
Optional equity donation matching
Generous vacation and parental leave
Flexible working hours
Company
Anthropic
Anthropic is an AI research company that focuses on the safety and alignment of AI systems with human values.
501-1000 employees
H1B Sponsorship
Anthropic has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (105)
2024 (13)
2023 (3)
2022 (4)
2021 (1)
Funding
Current Stage
Late StageTotal Funding
$33.74BKey Investors
Lightspeed Venture PartnersGoogleAmazon
2025-09-02Series F· $13B
2025-05-16Debt Financing· $2.5B
2025-03-03Series E· $3.5B
Leadership Team
Dario Amodei
Co-Founder and CEO
Daniela Amodei
President and co-founder
Recent News
2026-02-04
2026-02-04
2026-02-03
Company data provided by crunchbase