Warner Bros. Discovery · 6 hours ago
Manager, eCommerce NA Marketing
Burbank, CA
Full-time
Onsite
Mid, Senior Level
$91K/yr - $169K/yr
5+ years expWarner Bros. Discovery is a leading entertainment company known for its iconic content and beloved brands. They are seeking a Marketing Manager for the North America Retail Marketing team to focus on the Amazon business, responsible for managing and executing retail marketing initiatives to drive e-commerce growth across a vast IP portfolio.
AdvertisingBroadcastingDigital EntertainmentDigital MediaFilm ProductionMedia and EntertainmentNewsPublishing
Responsibilities
Drives development and implementation of marketing strategies for media/advertising and marketing plans, ensuring customer engagement, brand awareness, high velocity traffic, purchase intent and conversion
Drives annual budget planning aligned with goals and initiatives, oversees day-to-day management of requests, monitors spend, PO management
Establishes Amazon-specific priorities marketing calendar with quarterly updates
Sets marketing and merchandising timing and requirements
Leads cross-divisional planning for big initiatives (theatricals/ evergreen franchise events, etc.); manages marketing and advertising components of programs
Lead marketing programs for retail shopping events, including but not limited to Prime Day, Black Friday, and Cyber Monday, with execution across digital-first and select physical or hybrid retail moments as applicable
In coordination with Sales Account Director, creates tentpole merchandise moments on Amazon platform
Drives partnership with internal global Amazon account leaders across WBD/GBE to identify and activate best practices to support growth
Develops strategic marketing launch plans and go-to-market initiatives for new ecomm platforms (e.g., QVC/HSN), as assigned
Leverages digital marketing expertise to support larger marketing team needs across accounts
Serves at Amazon marketing expert, educating licensees and internals where needed
Serves as key marketing liaison to Amazon corporate team and licensees to ensure outstanding execution/implementation of retail priorities
Leads media agency in planning and executing advertising components with Amazon Marketing Services, focusing on optimizing spend
Partners across internal teams and licensees to identify best optimized marketing placements to inform negotiations (e.g. toy book, sponsored ads)
Leads creative asset strategy and brand storytelling with oversight of creative agency for brand store creative, ASIN curation, Licensee PDPs A+ Content, Marketing Co-op and Paid media placements
Shares assets and best practices across global Amazon accounts and North America 3P eCommerce accounts
Drives creation of eComm PDP toolkits, including agency management, toolkit scoping and development, distribution, licensee training. Monitors conversion rate for PDPs always looking for improvements
Partners with internal business units including Home Entertainment, Theatrical, WBIE, and DCE on cross-category merchandising for priority franchises/brands
Manages components (brand title and/or marketing) of Amazon studio swing presentation and licensee meetings. Contributes ideas to new business pitches (marketing ideas) for Amazon and category and licensee updates (marketing) for Amazon and other retailers, as assigned. Actively pitches as assigned
Identifies and maximizes opportunities to drive profitable growth via new tactics with Amazon Advertising and external digital advertising, fits to strategic initiatives (i.e. Twitch, Live, Posts, SLP, SBV, etc.)
Develops best practice strategies for partners to use for Amazon paid advertising
Oversees performance reporting, management reporting, regular updates on advertising performance; activates business priorities based on analysis
Collaborates with licensee marketing teams to execute co-developed marketing programs for retail
Reviews retail marketing and facilitate routing of assets for franchise approval
Flawless execution of marketing programs that support sales strategies
Analyzes reporting to measure marketing ROI, using data & analytics to track advertising programs, PDP conversion, monitoring and optimizing ACOS with agency
Tracks performance of Marketing programs for Amazon; develop insights and next steps
Leads the development and execution of a testing roadmap. Test, measure, learn, share for Advertising and Marketing initiatives
Qualification
Required
Minimum 5 years of experience in ecomm, retail marketing, digital marketing in the entertainment and/or consumer goods required
Bachelor's degree in digital advertising/marketing, marketing, business or related field or relevant work experience required
Strong knowledge of marketing principles and retail landscape required
Clear understanding of Amazon's platform-specific digital marketing tactics and emerging advertising opportunities
Self-starter with sound organizational and collaborations skills, with the ability to see a project through from inception to execution with effective follow up
Ability to thrive in a collaborative environment: capacity to engage, willingness to learn and to share ideas, positive attitude
Fiscal responsibility and accountability for retail planning and deliverables
Strong working knowledge of Microsoft Office applications and reporting applications
Flexible approach to shifting priorities; able to manage multiple assignments with exceptional project management skills
Strong collaborative approach with proven interpersonal skills and ability to communicate effectively with all levels
Passion for pop culture and the Entertainment Licensing industry
Preferred
Previous Amazon experience preferred
Entertainment studio experience a plus
Current digital advertising certification a plus
Benefits
Health insurance coverage
An employee wellness program
Life and disability insurance
A retirement savings plan
Paid holidays and sick time
Vacation
Company
Warner Bros. Discovery
Warner Bros.
10001+ employees
H1B Sponsorship
Warner Bros. Discovery has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (32)
2024 (34)
2023 (47)
2022 (72)
2021 (82)
2020 (30)
Funding
Current Stage
Public CompanyTotal Funding
$17.5BKey Investors
JP Morgan
2025-12-05Acquired
2025-06-09Post Ipo Debt· $17.5B
2005-07-15IPO
Leadership Team
David Zaslav
President and CEO
Mark Thompson
CEO
Recent News
2026-02-03
2026-02-03
2026-02-03
Company data provided by crunchbase