Lettermark · 1 day ago
Brand & Content Lead
New York, NY
Full-time
Onsite
Senior Level
$101K/yr - $141K/yr
5+ years expLettermark is seeking a Brand & Content Lead to define and scale their brand experience across modern, creator-driven platforms. This role involves owning the brand voice and narrative while creating engaging content that resonates with audiences and reflects user insights.
Venture Capital & Private Equity
No H1B
Responsibilities
Own the brand voice and narrative across social, community, and creator channels
Create and publish high-quality written and video content, with a strong emphasis on short-form, platform-native formats
Develop creator and influencer strategies, including sourcing, briefing, and collaboration
Decide what the brand engages with, responds to, and ignores across public channels
Partner with growth and product to ensure content reflects real user insight and product truth
Experiment continuously with formats, hooks, and storytelling to understand what compounds over time
Build lightweight systems for content production and iteration, scaling through freelancers or creators as needed
Qualification
Required
5 or more years building brands through content, creators, and community-driven growth
Strong creative taste and editorial judgment, demonstrated through past work
Comfort being on camera and shipping content quickly without over-polishing
Deep intuition for how platforms like Instagram, TikTok, and Reddit actually work
Ability to think strategically while remaining highly hands-on
Clear written voice and strong point of view
Preferred
Bonus: experience with marketplaces, consumer platforms, or apartments
Benefits
Benefits
Options plan participation
Company
Lettermark
Lettermark is a founder studio and long-term venture partner.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase