Warp · 1 day ago
Performance Marketing Lead
United States
Full-time
Remote
Senior Level, Lead/Staff
$200K/yr - $250K/yr
8+ years expWarp is a rapidly growing startup focused on enhancing development tools through AI. The Performance Marketing Lead will drive growth strategies across self-serve and enterprise channels, optimizing acquisition, activation, and monetization efforts.
Information ServicesInformation TechnologySoftware
Hiring Manager
Rosie Smith
Responsibilities
Define the acquisition approach across both self-serve (PLG) and enterprise, responsible for driving top-of-funnel acquisition and monetization/pipeline
Set strategy around channel mix, activation loops, audience targeting, and scaling budget
Prioritize opportunities based on retention, efficiency, and path to profitable growth
Lead paid and performance channels from hypothesis to execution
Build and iterate A/B test frameworks, campaign planning, targeting strategy, creative testing, and channel optimization
Own measurement of CAC, ROI, payback performance, and confidence-building around ROAS/payback models for scaled spend
Own Warp’s web surfaces – homepage, landing pages, product pages, etc – to improve discoverability and conversion
Lead A/B experiments with Product and Design, improving conversion, activation, and engagement without sacrificing efficiency
Manage and optimize core platforms, including Customer.io, HubSpot, Framer, etc to improve personalization, predictive targeting, and performance
Maintain clean taxonomy, triggers, and automation infrastructure that supports agent-first delivery, segmentation, and product signal capture
Maintain dashboards covering the full funnel (awareness, activation, upgrades, etc)
Surface experiment insights, channel retention, funnel health, and cost efficiency findings to the team
Lead forecasting, pacing, and execution readouts for both self-serve and enterprise
Qualification
Required
8+ years of experience in growth roles: performance marketing, demand generation marketing, ideally spanning across consumer/developer and enterprise
Proven success managing self serve and enterprise acquisition, activation, and monetization
Strong analytical skills: with deep experience in segmentation, attribution, cohort analysis, funnel modeling and experimentation frameworks
Proven track record improving conversion and activation on large-audience web properties
Hands-on experience setting up tracking, events, and lifecycle/CRM systems for precise funnel measurement
Excellent written and verbal communication skills, with the ability to translate technical concepts into compelling messages for developers
You are willing to roll up your sleeves to do all things necessary to make an early-stage startup successful
Preferred
Familiarity with the developer ecosystem, developer personas, and developer-centric messaging
You have a passion for learning more about the terminal and developer tools
You have experience coding
Benefits
Full Medical, Dental, and Vision Benefits for employees (80% coverage for dependents)
Flexible remote-first culture, with optional office spaces in NYC and SF for folks who want to work together IRL
Pre-tax FSA Health Savings Plan
Pre-tax Commuter Benefit
20-days of Paid Time Off
Unlimited Sick Time Off
12 US Holidays
16 weeks of paid Parental Leave for both birthing and non-birthing parents
Twice-a-year company retreats
Monthly gym and internet stipend
Guideline 401(k)
Complimentary OneMedical membership
Company
Warp
Warp is a developer of a Rust-based coding terminal designed to make teams productive at coding and application development.
11-50 employees
Funding
Current Stage
Growth StageTotal Funding
$73MKey Investors
Sequoia CapitalDylan FieldGoogle Ventures
2023-06-21Series B· $50M
2022-04-05Series A· $17M
2021-01-01Seed· $6M
Leadership Team
Zach Lloyd
Founder / CEO
Recent News
2026-01-11
Company data provided by crunchbase