WEX · 16 hours ago
Data Informatics Analyst 3, Sales & Marketing Analytics
Portland, ME
Full-time
Onsite
Mid Level
$89K/yr - $107K/yrWEX is in search of a Data Informatics Analyst 3 to join the Sales Center of Excellence (SCOE) Sales and Marketing Analytics team. This role involves leading the architecture and execution of audience segmentation within the marketing automation ecosystem and serving as a technical bridge between commercial and platform teams.
Financial ServicesFinTechPaymentsSoftware
Responsibilities
Take the lead role on audience identification, analysis, segmentation, technical data solutioning and query execution for day-to-day projects across our lines of business
Act as a strategic advisor to commercial stakeholders before the build begins, helping them define the target audience based on potential upside and technical limitations
Champion the "shift and lift" of existing email automations from home-grown data extensions to robust, scalable audiences in the Customer Data Platform (CDP) to reduce risk and enable rapid evolution
Proactively investigate data quality and availability before campaigns launch to potential null or conflicting data across systems
Partner with Customer Engagement + Experience (CE+E) and Marketing Automation Technology Solutions (MATS) during discovery sessions to identify opportunities for advanced use cases that leverage CDP capabilities
Execute on key initiatives like Customer Acquisition by leveraging combinations of internal and external data sources to trigger and personalize engagement, such as expanding Abandoned App experiences
Translate business needs into technical requirements, working with the Customer Data Platform team to build segmentations while leveraging a consolidated pipeline view of automation experiences across stakeholders
Explain technical concepts—like the benefits of CDP-based data extensions versus legacy methods—to non-technical stakeholders in marketing and sales
Qualification
Required
BA/BS degree or equivalent experience. A blended education in STEM (for the technical side) and business/creative disciplines (for the analytical side) is ideal
Proven track record of building and managing audiences for marketing campaigns, specifically within Salesforce Marketing Cloud or a Customer Data Platform (Salesforce Data Cloud aka Data 360 is a plus)
Strong SQL skills for querying and segmenting data, with experience in data warehousing and familiarity with cloud data platforms (e.g., Snowflake)
Excellent analytical skills and problem-solving ability; the ability to take unstructured business requests and ideas and work independently to drive projects to conclusions
Strong skills in performance analytics to measure the success of audiences and campaigns, ensuring data integrity and accuracy in targeting
Strong knowledge of customer data within Salesforce platforms, specifically Salesforce Core (Sales Cloud, Service Cloud) and Marketing Cloud
Ability to extract raw data, analyze it outside the platform (e.g., via Excel or BI tools), and present clear, actionable insights to non-technical stakeholders
Familiarity with identity resolution, segmentation, and suppression logic to ensure data accuracy for marketing use cases
Experience supporting areas of business responsible for revenue generation (Marketing, Sales, Product) and working alongside data platform teams to define requirements
Comfortable working in a fast-paced environment where data content and connectivity are constantly growing, with the ability to pivot between day-to-day execution and long-term strategic planning
Benefits
Health, dental and vision insurances
Retirement savings plan
Paid time off
Health savings account
Flexible spending accounts
Life insurance
Disability insurance
Tuition reimbursement
And more
Company
WEX
Wex is a financial technology service provider for fleet, travel and healthcare industries.
Founded in 1983
5001-10000 employees
H1B Sponsorship
WEX has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22)
2024 (10)
2023 (12)
2022 (20)
2021 (14)
2020 (18)
Funding
Current Stage
Public CompanyTotal Funding
$900MKey Investors
Warburg Pincus
2025-02-25Post Ipo Debt· $500M
2020-06-30Post Ipo Equity· $90M
2020-06-30Post Ipo Debt· $310M
Leadership Team
Melissa Smith
Chair and Chief Executive Officer
Sachin Dhawan
Chief Technology Officer
Recent News
Morningstar.com
2026-01-22
2026-01-20
2026-01-20
Company data provided by crunchbase