Jackson · 2 days ago
Direct to Consumer Marketing Manager
Nashville, TN
Full-time
Onsite
Senior Level
5+ years expJackson is seeking a Direct to Consumer Marketing Manager responsible for planning, developing, and executing direct to consumer marketing campaigns. The role involves managing marketing initiatives across various channels and collaborating with internal teams and external vendors to align campaigns with business objectives and regulatory requirements.
Financial Services
Responsibilities
Understand the competitive environment and industry landscape
Partners with leadership on specific areas of Marketing support, development of new collateral, and training needs
Works with the internal Creative team and Marketing Agencies to aide in creative development
Partners with the Digital Marketing team to streamline messaging in a consistent way to consumers
Analyzes campaign performance and optimizes strategies to enhance member engagement and drive sales growth
Conducts market research to further define and segment customer space for better targeting, lead gen, reporting, etc
Works with key members of the Marketing leadership team to leverage marketing automation, define success, and measure ROI
Facilitates promotional support for virtual events and conferences
Shares responsibility for compliance routing, reviews, and processes
Serves as a resource for the sales force for questions on marketing materials
Presents and speaks publicly as needed
Performs other duties and/or projects as assigned
Qualification
Required
Bachelor's Degree or equivalent education and experience required
5+ years of marketing experience in the financial services industry with strong industry and annuity knowledge required
Direct to consumer marketing experience required
Strong direct to consumer marketing skills
Proven track record of successful campaign execution
Creativity and vision for taking abstract concepts and developing into tangible materials
Must be a self-starter with creative ability
Vision for future marketing opportunities with the ability to address them proactively
Strong analytical skills
Excellent written and verbal communication skills
Strong public speaking and presentation skills
Strong project management, organizational, and time management skills with the ability to manage multiple projects simultaneously
Proven ability to pay attention to detail
Strong ability to problem solve and find resolutions
Excellent customer service skills with ability to develop strong relationships
Ability to work a demanding schedule to see projects through to completion
Knowledge of the Microsoft Office Products (Outlook, Word, Excel and PowerPoint)
Preferred
Additional financial industry designations preferred
Company
Jackson
Jackson is a financial services company dedicated to helping people pursue financial freedom for life.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.55BKey Investors
TPGAthene
2026-01-06Post Ipo Equity· $500M
2023-03-06Post Ipo Equity· $550M
2021-09-20IPO
Leadership Team
L
Laura Prieskorn
Chief Executive Officer
Alison Reed
EVP, Head of Distribution
Recent News
Business Wire
2026-01-09
2026-01-06
Morningstar.com
2025-12-18
Company data provided by crunchbase