Expedia Group · 9 hours ago
CRM Manager
Austin Domain 11 - HomeAway
Full-time
Onsite
Mid, Senior Level
$110K/yr - $155K/yr
5+ years expExpedia Group is a leader in global travel technology, dedicated to creating innovative solutions for partners and travelers. The CRM Manager will lead segmentation strategies and impactful communications for VRBO, focusing on automation and personalization to drive engagement and business growth.
CommunitiesInternetReservationsTask ManagementTechnical SupportTicketingTourismTransportationTravel
Responsibilities
Develop and implement marketing strategies to support traveler segment progression for VRBO
Identify data-driven opportunities to enhance our communications program through research, insights, and self-serve analysis
Create program and campaign-level test plans aligned with business objectives
Manage end-to-end development of global campaigns, ensuring timely and high-quality delivery
Partner with cross-functional teams—including Creative, Product & Tech, Production, Loyalty, and the VRBO Brand Lead—to deliver best-in-class communications
Lead automation initiatives to streamline campaign execution and improve operational efficiency
Drive personalization strategies to ensure communications are relevant and impactful
Evaluate campaign performance and leverage insights to optimize future efforts
Qualification
Required
Bachelor's degree in Marketing, Business, Economics, or related field (or equivalent experience)
5+ years in marketing, preferably in e-commerce or online marketing
Critical thinker with innovative problem-solving skills and ability to structure complex challenges
Strong stakeholder management and influencing skills, including senior-level engagement
Excellent analytical skills with proven ability to improve marketing effectiveness through data insights
Detail-oriented and adept at managing complex, time-sensitive projects
Proficient in MS Office
Preferred
Experience with Jira, Tableau, Salesforce Marketing Cloud or similar tools
Benefits
Medical/dental/vision
Paid time off
Employee Assistance Program
Wellness & travel reimbursement
Travel discounts
International Airlines Travel Agent (IATAN) membership
Company
Expedia Group
At Expedia Group (NASDAQ: EXPE), we believe travel is a force for good – it opens minds, builds connections, and bridges divides.
10001+ employees
H1B Sponsorship
Expedia Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (519)
2024 (410)
2023 (382)
2022 (629)
2021 (483)
2020 (366)
Funding
Current Stage
Public CompanyTotal Funding
$4.25BKey Investors
TCV
2025-02-21Post Ipo Debt· $985M
2020-04-23Post Ipo Equity· $1.2B
2020-04-23Post Ipo Debt· $2B
Leadership Team
Ariane Gorin
Chief Executive Officer
Ramana Thumu
Chief Technology Officer
Recent News
2026-02-03
2026-02-03
2026-02-03
Company data provided by crunchbase