ELLKAY · 3 hours ago
Web & Growth Marketing Manager
USA
Full-time
Hybrid
Senior Level
$85K/yr - $105K/yr
5+ years expELLKAY, LLC is a trusted data management partner in healthcare, providing innovative solutions for laboratories and ambulatory practices. The Web & Growth Marketing Manager will be responsible for optimizing ELLKAY’s digital presence to enhance brand visibility and drive revenue growth through website management, SEO, and digital marketing campaigns.
Health CareInformation TechnologySoftware
Responsibilities
Own the ELLKAY website as the day-to-day operator and steward
Independently create, update, and maintain website pages, landing pages, templates, and resource hubs
Build new pages and layouts directly in the CMS without reliance on agencies
Recommend and implement improvements to site structure, navigation, UX, and conversion paths
Partner with content and demand teams to translate campaigns into effective web experiences
Conduct CRO testing and optimization to improve engagement and lead conversion
Ensure website accuracy, performance, and scalability as business needs evolve
Own SEO execution in partnership with Marketing leadership
Conduct keyword research and on-page optimization
Optimize existing and new pages for organic visibility and conversion
Monitor rankings, traffic, and performance to inform ongoing improvements
Execute and optimize paid campaigns across Google Ads and LinkedIn
Support ABM programs using provided target account lists
Assist with budget pacing, performance monitoring, and optimization
Partner with Demand Generation on testing and scaling paid efforts
Execute email components of demand generation, event, and customer campaigns
Build landing pages and forms in coordination with Marketing Operations
Perform QA on emails, links, and rendering across devices
Assist with campaign execution while partnering on backend automation and reporting
Monitor website, SEO, email, and paid channel performance
Analyze user behavior and funnel metrics to identify opportunities
Continuously test and refine digital experiences to improve results
Qualification
Required
5+ years of digital marketing experience, preferably in B2B SaaS, Healthcare IT, or technology-driven industries
Strong website ownership experience, with the ability to independently build, update, and optimize web pages in a modern CMS
Hands-on experience creating pages, layouts, templates, and components (Webflow experience is a strong plus)
Proven experience supporting SEO, paid search/social, and website optimization for lead generation
Experience with marketing automation and CRM platforms (Salesforce, Account Engagement/Pardot, HubSpot, or similar)
Working knowledge of Google Ads and LinkedIn Ads, including performance analysis and optimization
Proficiency in web analytics and SEO tools (Google Analytics, Google Tag Manager, Ahrefs, SEMrush, Moz, or similar)
Strong understanding of digital performance metrics, including traffic, conversion rates, CPL, and funnel performance
Ability to translate data and insights into clear recommendations and hands-on improvements
Strong project management skills and comfort managing multiple priorities in a fast-paced environment
Bachelor's degree in Marketing, Business, Communications, or related field; Google Ads or SEO certifications a plus
Benefits
Medical, Dental, and Vision benefits
Employer-paid Life and LTD
401k w/ matching – once eligibility is met
Work/life balance
Paid Volunteer Program
Flexible working hours
Generous FTO
Remote work options
Employee Discounts
Parental Leave
On site in HQ Free daily lunches
Company
ELLKAY
Ellkay is a provider of healthcare connectivity, innovative customizable solutions and unparalleled services.
501-1000 employees
H1B Sponsorship
ELLKAY has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (17)
2024 (9)
2023 (11)
2022 (18)
2021 (13)
2020 (16)
Funding
Current Stage
Late StageLeadership Team
Chintan Mehta
Chief Technology Officer
J
Joe Stadther
Chief Financial Officer
Recent News
2025-01-22
Company data provided by crunchbase