Gorilla Energy Drink · 1 day ago
Brand Team Lead - Houston, TX
Houston, TX
Part-time
Onsite
Entry, Mid Level
$32/hr - $32/hr
2+ years expGorilla Energy is seeking a dynamic Team Lead to manage their market expansion in Houston. The role involves developing marketing strategies, managing teams, and establishing a strong brand presence in the area.
Food and BeverageFood ProcessingRetail
Hiring Manager
Brittany Smith
Responsibilities
Create comprehensive market schedules and manage implementation of marketing initiatives across the Greater Houston metropolitan area
Develop and execute both short-term and long-term market strategies throughout the region
Lead guerrilla marketing efforts in high-value locations including construction sites, trade schools, oil & gas facilities, manufacturing plants, music venues, and fitness centers
Build and maintain relationships with local fitness influencers, businesses, bluecollar workers, industry professionals, and music scene leaders
Target key areas including Downtown Houston, Midtown, Montrose, Heights, Energy Corridor, Galleria/Uptown, Katy, Sugar Land, Pearland, The Woodlands, and surrounding communities
Identify and capitalize on event opportunities including: Major university events at University of Houston, Rice University, Texas Southern University, and Houston Community College, Energy industry conferences and networking events, Houston Livestock Show and Rodeo and other major cultural festivals, Local music festivals and live music venues across diverse neighborhoods, Houston Texans, Rockets, and Astros sporting events and tailgates
Leverage Houston's position as the Energy Capital of the World to connect with oil & gas, petrochemical, and industrial workforce demographics
Tap into Houston's thriving construction boom and rapidly growing population
Educate potential customers about what makes Gorilla Energy different from Competitors
Source, interview, and onboard Brand Ambassadors (BAs) in the Houston market
Ensure all team members complete required background checks
Manage W2 Brand Ambassador teams throughout the metropolitan area
Train team members on Gorilla Energy product knowledge with market-specific customization for Houston's diverse, multicultural demographics
Coordinate and schedule team activities effectively across Houston's sprawling geography and diverse communities
Manage and organize storage solutions for product and promotional materials
Monitor inventory levels and coordinate restocking
Maintain equipment in good working order through Houston's humid subtropical climate
Ensure proper storage and handling of all company assets
Maintain detailed documentation of all market activities
Create comprehensive recaps after events with market-specific insights
Report on performance metrics for the Houston market
Provide strategic recommendations for market growth
Communicate effectively with company leadership and BA teams
Qualification
Required
2+ years of experience in marketing, event management, or team leadership
Strong understanding of the Houston metropolitan market, or demonstrated ability to quickly learn new markets
Excellent networking and relationship-building skills across diverse industrial and cultural communities
Proven ability to develop and execute marketing strategies
Experience managing teams in fast-paced environments
Valid driver's license with clean driving record
Knowledge of energy drink market and consumer trends
Ability to work effectively in Houston's hot, humid climate year-round
Strong organizational skills
Comfort navigating Houston's sprawling geography and traffic patterns
Preferred
Existing relationships within Houston fitness, construction, energy/oil & gas, or music communities
Experience with guerrilla marketing campaigns in industrial/blue-collar markets
Background in energy sector, construction, trades, music/events, hospitality, or related industries
Knowledge of university campuses and surrounding areas (University of Houston, Rice University, Texas Southern University, University of St. Thomas, Houston Community College System)
Event planning and coordination experience
Beverage or CPG marketing experience
Familiarity with Houston's unique multicultural dynamics and geographic spread
Experience working with diverse, blue-collar demographics including energy sector workers
Bilingual skills (Spanish/English) a strong plus given Houston's demographics
Company
Gorilla Energy Drink
Gorilla Energy is more than just an energy drink brand—it's a global community of unique individuals united by an unyielding thirst for VICTORY.
51-200 employees
Funding
Current Stage
Growth StageRecent News
2025-05-20
FoodProcessing.com
2025-04-26
2025-04-22
Company data provided by crunchbase