IBM · 1 day ago
Growth Marketing Demand Strategist - US
Austin, TX
Full-time
Hybrid
Mid LevelIBM is a leader in technology innovation, driving change that enhances businesses and society. They are seeking a Demand Strategist for Growth Marketing to manage digital demand programs and optimize marketing execution for their Automation product portfolio in the US market.
Business DevelopmentBusiness Information SystemsCRMData ManagementFoundational AISoftware
Responsibilities
Develop Demand Generation Strategies: Design and execute demand generation strategies that deploy buyer journey narratives addressing buyer needs and wants, integrating inbound and outbound touches to drive sales opportunities
Apply Analytics: Apply data using tools like Salesforce and Marketo to better profile, target, and retarget prospects, ensuring marketing objectives are strategically aligned across the buyer's journey
Execute Campaigns: Deploy integrated inbound and outbound marketing campaigns, dynamically adapting them to deliver higher quality responses and improve conversion rates
Drive Growth: Develop marketing strategies designed to drive growth, leveraging account- and technology-based marketing tactics across geographies or within a specific geography
Optimize Customer Experience: Design the full customer experience, using data-driven insights to inform strategic decisions and optimize marketing efforts
Qualification
Required
Demand Generation Strategy Development: Experience with designing and executing modernized demand generation strategies that deploy buyer journey narratives addressing buyer needs and wants
Marketing Analytics Application: Experience with applying analytics to profile, target, and retarget prospects, ensuring marketing objectives are strategically aligned across the buyer's journey
Integrated Marketing Execution: Experience with deploying integrated inbound and outbound marketing campaigns, adapting them to deliver higher quality responses and improve conversion rates
Data-Driven Marketing: Experience with leveraging data-driven insights to inform strategic decisions and optimize marketing efforts
Account-Based Marketing: Experience with account- and technology-based marketing tactics, either across geographies or within a specific geography
Experience collaborating cross-functionally with Paid Media, Web, Innovation Studio, Email/Automation, and Social teams to deliver campaign performance goals
Experience supporting key events (virtual and F2F) by building integrated demand plans and post-event follow-up strategies to improve conversion
Preferred
Data Analysis Tools: Exposure to data analysis tools and technologies to analyze campaign performance, track buyer behavior, and measure response rates. Experience with sales and marketing tools such as Salesforce and Marketo preferred
Content Creation Platforms: Exposure to content creation platforms to develop and distribute marketing content across various channels
Geographic Market Knowledge: Exposure to marketing strategies and tactics tailored to specific to US Market
Master's Degree
Company
IBM
IBM is an IT technology and consulting firm providing computer hardware, software, infrastructure, and hosting services.
Founded in 1911
10001+ employees
H1B Sponsorship
IBM has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3032)
2024 (3301)
2023 (2160)
2022 (1809)
2021 (1157)
2020 (2669)
Funding
Current Stage
Public CompanyTotal Funding
unknown1973-07-19IPO
Leadership Team
Alain Bénichou
Chief Executive Officer, IBM Greater China Group
Alex Yang
CTO and Chief Architect
Recent News
2026-02-04
2026-02-04
2026-02-04
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