Gosh Enterprises Inc · 4 hours ago
Social Media and Content Manager
Columbus, OH
Full-time
Onsite
Mid, Senior Level
4+ years expGosh Enterprises Inc is known for Charleys, which has redefined the Philly Cheesesteak since 1986. The Social Media Content Manager will lead content strategy and execution across multiple social platforms to enhance brand awareness and engagement.
Restaurants
Responsibilities
Manage daily social media planning and content execution to support brand goals, key initiatives, and campaigns
Plan, produce, and publish engaging short- and long-form content across TikTok, Instagram, Facebook, and LinkedIn
Oversee the social media content calendar to ensure a strong mix of evergreen and timely content that increases visibility and engagement
Lead influencer marketing initiatives by identifying, building, and nurturing paid partnerships with creators and brand advocates
Manage social media budgets, vendor relationships, and social media management tools
Supervise and mentor the Content Producer, guiding creative direction, reviewing deliverables, and supporting professional growth
Collaborate with internal teams to integrate omnichannel campaigns that drive follower growth, loyalty enrollment, and digital traffic
Build detailed shot lists and coordinate content capture for photo and video shoots (planned and b-roll)
Ensure all content aligns with Charleys Brand Standards and visual identity guidelines
Monitor social media platforms daily, responding to messages, moderating user-generated content, and ensuring brand voice consistency
Adapt organic content for paid social campaigns that attract new audiences and increase conversion
Analyze performance metrics such as engagement, reach, follower growth, and video views to evaluate success and inform future strategies
Attend key brand and industry events to capture on-site content, identify storytelling opportunities, and create event recap content
Coordinate influencer contracts, budgets, and campaign briefs to align with brand and product priorities
Continuously track emerging social media trends, platform updates, and competitor activity to keep Charleys at the forefront of digital innovation
Write creative briefs for and execute Paid Social Ad campaigns that ladder up to overarching marketing campaigns
Qualification
Required
Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent work experience)
4-6 years of experience in social media management, content creation, or influencer marketing
Proven ability to manage multiple brand accounts and deliver measurable growth
Strong understanding of major social platforms, algorithms, and content trends
Experience with social media management tools (Sprout Social preferred)
Excellent written communication skills and ability to adapt brand voice across audiences
Strong project management skills with the ability to prioritize multiple initiatives
Collaborative, creative, and detail-oriented with a passion for digital storytelling
Preferred
Experience in restaurant, retail, or franchise marketing
Familiarity with influencer campaign management, analytics tools, and contract negotiations
Working knowledge of paid social advertising strategy and metrics
Benefits
Health, dental, and vision insurance
401(k)
Paid vacation and personal days
Short-term disability and voluntary life insurance
Tuition and wellness reimbursement
Ongoing professional development
Company
Gosh Enterprises Inc
GOSH Enterprises is a dynamic, rapidly growing company that oversees a family of brands: • Charleys: A 620+ unit restaurant brand known worldwide for serving the #1 Philly Cheesesteak in the World • Bibibop Asian Grill: An award winning, 40+ unit Korean-inspired fast casual restaurant concept • Lenny’s Grill and Subs: A Memphis-based 70+ unit chain serving high quality deli subs and hot subs • Charleys Kids: A non-profit, partnering with likeminded organizations around the world to provide food, education, and mentorship to at-risk children.
Founded in 1986Upper Arlington, Ohio, US
1001-5000 employeesFunding
Current Stage
Late StageLeadership Team
Dylon Parker
Talent Partner
Sarah Sneider, PHR
Senior Human Resources Business Partner
Company data provided by crunchbase