Organic Valley · 8 hours ago
Social Media Intern
Cashton, WI
Internship
Hybrid
Intern
$18/hr - $18/hrOrganic Valley is a mission-driven cooperative focused on organic agriculture. The Social Media Intern will support the company's organic and paid social media strategy through content creation, audience engagement, and performance analysis across various platforms.
AgricultureFarmingFood and BeverageOrganic Food
Responsibilities
Support community engagement by responding to comments and messages across social platforms, providing timely and brand-aligned customer service
Interact via comments and reactions with targeted audiences as part of the reach and discoverability expansion program for the brand
Conduct a comprehensive content audit of Organic Valley’s Facebook, Instagram, Twitter, and Pinterest channels and provide actionable recommendations to improve performance and audience engagement
Conceptualize and produce seasonal and trend-driven content for Organic Valley’s social media platforms (Facebook, Instagram, Twitter, TikTok, Pinterest). Responsibilities include filming and editing media assets, serving as on-screen talent when appropriate, and crafting compelling copy
Analyze current trends across major platforms to inform Organic Valley’s social strategy
Evaluate emerging platforms and opportunities for expanding Organic Valley’s organic social presence
Support setup and execution of paid social media ads across platforms including Meta, TikTok and Pinterest
Support ad creation across Meta, TikTok, and Pinterest by writing compelling copy, drafting creative briefs, and coordinating with design teams to develop visuals
Monitor and report on paid social media ad performance on weekly and monthly basis, providing data-driven insights and optimization recommendations to improve campaign effectiveness across platforms including Meta, TikTok and Pinterest
Meet with stakeholders across CROPP to discuss their roles and performance goals
Prepare final report about internship projects, learnings, recommendations and experience to present to key stakeholders and leadership
Qualification
Required
Currently enrolled in post-secondary education with one year or less from graduation required
Strong interest in and aptitude for marketing data analysis
Course work in digital marketing/social media required
Strong communication skills; both verbal and written required
Proficient with Microsoft Office programs required
Ability to prioritize workload and responsibilities effectively
Ability to work individually and in a team environment
Strong organizational and time management skills
Preferred
Currently working towards a degree in marketing, communications or public relations preferred
Familiarity with how major social platforms work and interest in creating content for them preferred
Interest in organic and working with farmers and cooperative business model preferred
Benefits
Furnished housing provided or housing stipend
Engaging and project-based experiences with a leading organic food brand
Network and learn from our business leaders in a 'Learn The Co-op Series'
Various intern group events held throughout the summer
Company
Organic Valley
Organic Valley is a cooperative of family farmers that produces organic foods.
Founded in 1988
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$25MKey Investors
U.S. Department of Agriculture
2022-09-15Grant· $25M
Leadership Team
Shawna Nelson
Chief Executive Officer
Recent News
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Company data provided by crunchbase