Warner Music Group · 1 day ago
Associate Director, Digital Marketing
USA - Los Angeles - 777 S. Santa Fe Ave
Full-time
Onsite
Lead/Staff, Director/Executive
$90K/yr - $95K/yr
5+ years expWarner Music Group is a global collective of music makers and innovators, and they are seeking an Associate Director of Digital Marketing. This role is responsible for developing and executing high-level digital marketing campaigns that drive fandom and music consumption across all genres.
Digital EntertainmentMedia and EntertainmentMusic
Responsibilities
Monitor campaigns in real time and make recommendations for continuous improvement. Create post-mortem analyses to quantify the impact of each campaign and measure the effectiveness of each tactic
Lead and drive cross-functional collaboration with internal teams (Commercial Revenue, Marketing, Brand Partnerships, Creative, and Publicity) to ensure cohesive, goal-oriented campaigns across all platforms
Be responsible for the strategic direction and overall success of social media, website, and CRM strategies for a designated roster of artists, and oversee day-to-day execution by support staff
Use your expert-level knowledge of social platforms and social content strategies when partnering with artists and management to craft a social narrative and content strategy that elevates their brands and drives fandom, cultural conversation, and music consumption
Work with artist management and internal departments to develop and maintain an editorial calendar across all social platforms
Partner with internal creatives and external creators to develop high-performing short-form content for Warner Records artists
Partner with the VP of Paid Media Strategy, Operations, and Audience Growth to develop and execute paid media campaigns and CRM strategy for each artist
Work with our Insights team to profile our online audiences, building digital marketing strategies based on that demographic and psychographic data
Build and maintain relationships with social media platform representatives and participate in regular update meetings
Own and manage substantial online marketing budgets for each artist, ensuring optimal ROI and resource allocation across campaigns
Qualification
Required
Bachelor's degree or equivalent
Minimum of 5+ years professional experience in digital/social media marketing, direct-to-consumer marketing, and/or related fields, preferably at a Record Label or music management company
Outstanding organizational skills, verbal and written communication skills, expertise in social media content strategy, and impeccable follow-up and follow-through
Demonstrated ability to lead, mentor, and motivate a small team or a matrixed project group, resulting in improved performance and development
Proven experience leading strategic discussions with high-level clients (artist management) and internal executives, confidently presenting and defending digital marketing plans
Project management experience and the ability to execute concise, fan-focused digital marketing plans with a solution-oriented mindset, even in a fast-paced, tight timeframe environment
Knowledge on how to 'move the needle' online, be it driving consumption, engagement, or growth
A deep professional understanding of interactive technologies and communication tools (including TikTok, Facebook, Instagram, Threads, X, YouTube, Snapchat, Discord, Website strategy, and Email/CRM strategy), and a passion and deep knowledge of music trends and culture across multiple genres
Preferred
Photoshop, Illustrator, or other graphic design knowledge
Experience using project management software such as Monday and Basecamp
Understanding of social media analytics and posting tools such as Falcon and HootSuite
Record Label experience
People management skills
A passion for all things digital and music-related
Short-form video creation experience
Company
Warner Music Group
Warner Music Group is a music company with the interests of recording and publishing music and artist services.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.74MKey Investors
Tencent Music Entertainment
2021-10-18Post Ipo Debt· $1.74M
2020-06-15Post Ipo Equity
2011-05-06Acquired
Leadership Team
Max Lousada
CEO, Recorded Music, WMG & Chairman and CEO
Robert Kyncl
Chief Executive Officer
Recent News
Company data provided by crunchbase