KeyBank · 6 hours ago
Marketing Consultant – Campaign Strategy & Execution
Brooklyn, OH
Full-time
Hybrid
Entry, Mid Level
$61K/yr - $94K/yr
2+ years expKeyBank is seeking a Marketing Consultant for their Campaign Strategy and Execution Delivery Team, responsible for implementing targeted marketing programs across various channels. The role focuses on leveraging data analytics and programming skills to optimize campaign performance and involves collaborating with IT and business partners.
Banking
No H1B
Responsibilities
Develop and maintain data models to support marketing campaign targeting and segmentation
Perform hands-on coding for data extraction, mining, transformation, and analysis across multiple platforms
Partner with Marketing Technology and Line of Business teams to translate business objectives into data-driven strategies and executable campaigns
Design and implement scalable, repeatable processes for campaign operations and audience builds
Troubleshoot and debug complex data workflows, integrations, and campaign logic
Document campaign design, data flows, and technical procedures for compliance and audit readiness
Qualification
Required
Bachelor's degree in IT, MIS, Data Analytics, or related field (or equivalent experience)
2+ years of experience with relational databases and SQL for data mining and analysis
Familiarity with JSON and translating into SQL
Ability to work with AI in developing basic query functions
Experience with data analysis and building datasets for marketing or analytics use cases
Ability to communicate effectively with IT, Compliance, and Line of Business partners
Familiarity with campaign management tools (Adobe suite preferred)
Strong analytical and problem-solving skills with a focus on data accuracy and integrity
Ability to design and implement efficient data workflows
Collaborative mindset with proven relationship-building skills across technical and business teams
Desire to learn new tools and approaches, with flexibility to think creatively when solving technical challenges
Company
KeyBank
At KeyBank we’ve made a promise to our clients that they will always have a champion in us.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Chris Gorman
Chairman, Chief Executive Officer, and President, KeyCorp
Holly Santoro
Executive Administrator to the Chairman & CEO
Recent News
2023-08-28
Company data provided by crunchbase