Félix · 11 hours ago
Head of Brand
Miami, FL
Full-time
Hybrid
Director/Executive
7+ years expFélix is building a financial ecosystem for Latin immigrants in the U.S., starting with a revolutionary remittance service. The Head of Brand will be responsible for defining and scaling the brand strategy to position Félix Pago as a top choice among US Hispanics, with a focus on integrated brand and growth initiatives.
AppsArtificial Intelligence (AI)BlockchainFinTechMobile PaymentsNatural Language ProcessingPayments
Responsibilities
Define and scale Félix’s brand strategy, positioning, and messaging across all touchpoints
Lead end-to-end brand campaigns, from insight and creative development to media execution and measurement
Partner closely with Growth, Product, Data, Customer Engagement, Operations, Fraud, and Corporate teams to ensure brand work is deeply integrated into the business
Own brand measurement and translate insights into clear decisions and actions
Manage an 8-digit brand media and production budget with strong rigor and accountability
Build and lead a lean, high-performing Brand team while remaining deeply involved in execution
Act as the internal owner and steward of the Félix brand
Qualification
Required
Demonstrated, in-depth experience in the US Latino market is required
7+ years of experience in senior brand roles within consumer businesses
Proven track record of building and scaling brands in fast-growing, execution-intensive environments
Strong strategic judgment paired with a hands-on, pragmatic operating style
High comfort working with data, KPIs, and performance metrics to inform decisions
High energy, strong ownership mentality, and clear bias toward action
Ability to lead and influence across functions with clear, effective communication
Full professional fluency in English and Spanish. Portuguese is a plus
These are the applicable requisites, although equivalent competencies in any of the above will also be considered
Preferred
Background in fintech, payments, or remittances
Experience launching or repositioning a brand at scale
Exposure to offline media, sponsorships, or integrated campaigns
Experience in companies transitioning from growth-led to brand plus growth models
Benefits
Competitive salary
Initial stock options grant
Annual performance bonus
Health, dental, and vision plans
Remote work environment, although we have offices in Miami and México City and would love to work in hybrid model if you are up to it.
Continuous learning opportunities
Unlimited PTO
401(k) with employer match
Paid parental leave
Empowering opportunities for growth in a dynamic entrepreneurial environment
Company
Félix
Félix is a chat-based platform that enables Latinos in the US to send money abroad.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$99.53MKey Investors
QED InvestorsCastle Island VenturesSwitch Ventures
2025-04-03Series B· $75M
2024-05-28Series A· $5.4M
2024-01-22Series A· $11.17M
Leadership Team
Manuel J Godoy
Co-Founder & CEO
Bernardo Garcia
Co-Founder
Recent News
2025-11-19
2025-11-19
Company data provided by crunchbase