Mark Anthony Group · 7 hours ago
Senior Manager, Digital Analytics (White Claw USA)
Greater Chicago Area
Full-time
Onsite
Senior Level, Lead/Staff
$115K/yr - $127K/yr
8+ years expMark Anthony Brands is an entrepreneurial drinks company known for its innovative approach and iconic beverage brands. The Senior Manager, Digital Analytics will lead media measurement and analytics for White Claw USA, guiding marketing strategies and ensuring effective measurement frameworks are in place to drive actionable insights and smarter investment decisions.
Food and Beverage
Hiring Manager
Brían Glancy
Responsibilities
Lead measurement services for White Claw USA, partnering with Marketing and agency teams to guide campaign planning, execution, and evaluation
Act as the single point of contact (SPOC) for analytics and measurement, ensuring insights are clearly communicated and actioned by stakeholders
Define effective KPIs and measurement frameworks, translating business objectives into test-and-learn plans and analytically sound success metrics
Design, build, and maintain dashboards and reporting outputs that provide a single source of truth for digital campaign performance
Present actionable insights and recommendations from media reports, MMM (Marketing Mix Modeling), A/B testing, and incrementality studies
Standardize best practices for digital measurement and reporting, driving adoption across agencies and internal teams
Identify opportunities for automation and efficiency using tools such as Microsoft Copilot and advanced analytics solutions
Represent the DCoE and MABI as thought leaders in measurement, influencing agencies and internal partners to adopt modern measurement approaches
Qualification
Required
8+ years' experience in digital marketing data analytics or measurement, ideally within FMCG or a large-scale consumer brand environment
Strong expertise in media measurement, including platforms such as Google Marketing Platform, Meta Business Suite, and TikTok Analytics
Proven experience with advanced measurement techniques, including A/B testing, incrementality testing, and MMM (Marketing Mix Modeling)
High proficiency in data visualization and reporting tools such as Power BI, Tableau, or equivalent
Demonstrated ability to influence senior stakeholders and agencies through clear data storytelling and recommendations
Experience operating in fast-paced, agile environments, with familiarity using Jira or Agile delivery frameworks an advantage
Strong collaboration, teamwork and relationship building skills across multiple levels and functions in an organization
Ability to operate at both a strategic and executional level; ideate and directly execute
Drive growth & outcomes; activate complex work, enlist others effectively, anticipate and remove roadblocks. Move at pace
Have a positive, proactive ‘can do' attitude and an ambitiously curious mindset to be the best in your craft
Promote ideas & curiosity; adding to your expertise, effectively articulates change, offers ideas and solutions
Keeps goals on track, makes grounded decisions, provides actionable insights and addresses setbacks
Creates an engaging culture, activates leadership best practices, demonstrates compassion
Excellent communicator, compelling storyteller and fascinated by consumer behavior
Benefits
Bonus plan designed to recognize company performance and individual contributions
Comprehensive health and welfare benefits
Company matching 401(k) contributions
Paid time off including annual leave, paid sick time and holidays
Extensive opportunities for training, development, and career growth
Company
Mark Anthony Group
Mark Anthony Group of Companies is one of North America’s most diversified and successful private beverage companies
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Phil Rosse
Chief Executive Officer
Recent News
FoodProcessing.com
2025-12-20
Company data provided by crunchbase