PIP Labs · 1 day ago
Marketing Lead
California, United States
Full-time
Onsite
Senior Level
7+ years expPIP Labs is seeking an experienced Partner Marketing Lead to develop and execute a world-class partner marketing program. This role focuses on leveraging various channels to amplify partner voices and build credibility for the Story brand while supporting partners across AI and Web3 ecosystems.
Information Technology & Services
Hiring Manager
Johnny Newman
Responsibilities
Develop win-win co-marketing strategies with partners across the Story ecosystem, including partnership announcements, product enablement, milestone-based marketing, and partner-led activations across Web3 and AI-related initiatives
Assess, triage, and manage inbound ecosystem marketing requests, owning initiatives end-to-end from intake through execution
Create, document, and maintain scalable partner marketing playbooks and processes that support both crypto-native and AI-adjacent partners
Serve as the primary marketing liaison between Story and partner marketing teams, managing communications, relationships, feedback, and ongoing collaboration
Work closely with internal teams across Marketing, BD, Design, Product, and Engineering to execute partner marketing initiatives effectively
Coordinate timelines, approvals, and execution of marketing deliverables across multiple stakeholders
Plan and host partner engagements, including online activations, in-person events, and industry moments
Identify and activate opportunities for partners to share their experiences with their audiences in ways that clearly communicate Story’s value and differentiation across IP, AI, and infrastructure use cases
Track and evaluate the performance of co-marketing initiatives and apply learnings to improve future programs
Qualification
Required
7 or more years of marketing experience, with exposure to Web3, AI, or other technical ecosystems
Proven experience running scalable, integrated marketing campaigns involving multiple stakeholders
Working understanding of Web3 culture and partner dynamics, alongside curiosity and interest in AI and emerging infrastructure technologies
Excellent client service and executive communication skills, with the ability to manage multiple internal and external relationships
Strong writing skills, attention to detail, and organizational discipline
Self-starter mindset, comfortable operating independently and proactively driving work forward
Experience collaborating with cross-functional teams in fast-moving environments
Preferred
Agency, consulting, or other client-facing experience
Experience supporting platform, infrastructure, or ecosystem-style products
Prior exposure to AI tooling, data platforms, or developer-focused products
Company
PIP Labs
PIP Labs is a research and engineering company focused on decentralized technologies, intellectual property (IP), and artificial intelligence (AI).
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase