AT&T · 15 hours ago
Lead Digital Customer Growth - Strategy
Bothell, Washington
Full-time
Onsite
Senior Level, Lead/Staff
$144K/yr - $216K/yr
5+ years expAT&T is redefining the future of connectivity, focusing on transforming digital engagement and customer experience. The Lead Digital Customer Growth will serve as a strategic advisor, partnering with communications and marketing teams to enhance digital outreach and engagement strategies, ultimately driving revenue growth and customer retention.
CollaborationCommunications InfrastructureMobileService IndustryTelecommunicationsWireless
Responsibilities
Drive Digital Re‑Engagement Strategy to Increase Revenue
Lead strategy and execution for digital re‑engagement programs that operate outside the transactional flow (e.g., retargeting, dormant customer reactivation, reminder and value‑based outreach)
Identify high-impact opportunities to bring customers back into the digital ecosystem, partnering with the personalization organization, and analyzing behavioral insights to optimize
Build programs that drive incremental revenue and increase lifetime value through expanded product usage, return visits, and re‑entry into purchase funnels
Shape Digital Lifecycle & Trigger-Based Program Evolution
Guide the strategy and roadmap for trigger-based lifecycle programs (onboarding, re‑engagement, win‑back), increasing digital adoption and strengthening self‑service behaviors
Oversee optimization of consent and preference experiences across channels (email, SMS, push), ensuring seamless digital journey, compliance, and value creation
Accelerate Revenue Growth & Digital Product Utilization
Influence the design and refinement of digital upsell, retargeting, and abandonment pathways that drive incremental revenue across the funnel
Partner across business units to develop data-backed strategies that reactivate digitally dormant customers through personalized and value-led outreach
Provide strategic direction for partial adoption and win‑back programs across mobile, broadband, and app-based services
Lead Digital Ratings & Reviews Strategy
Own the end‑to‑end digital Ratings & Reviews strategy, ensuring high-quality, high-volume customer feedback across key digital surfaces
Enhance visibility, credibility, and impact of reviews to support conversion, customer trust, and product decision-making
Partner cross-functionally to integrate review insights into product improvements, digital content, and customer engagement initiatives
Drive Customer Value Through Digital Experience Excellence
Serve as a key partner for digital communications and lifecycle touchpoints, ensuring alignment to digital priorities, customer experience standards, and business outcomes
Evaluate performance of digital journeys using behavioral, transactional, and engagement data; translate insights into recommendations for senior leadership
Monitor digital KPIs, identify friction points, and recommend optimizations to improve adoption, re-engagement, and revenue performance
Qualification
Required
5+ years of experience in digital marketing, customer lifecycle, or CRM strategy, with a proven track record of driving digital adoption and engagement
Bachelor's degree in Marketing, Business, Digital Media, Communications, or equivalent work experience will also be considered, but is preferred
Demonstrated ability to influence cross-functional teams and drive change through strategic recommendations and thought leadership
Strong background in analytics, customer segmentation, and campaign performance measurement
Strong communication, collaboration, and stakeholder engagement skills with the ability to present complex data insights to executive leadership
Excellent communication, presentation, and stakeholder management abilities
Passion for innovation, continuous improvement, and delivering measurable business outcomes
Benefits
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories
AT&T internet (and fiber where available) and AT&T phone
Company
AT&T
AT&T is a telecommunications company that provides wireless communications, internet and digital television services.
10001+ employees
H1B Sponsorship
AT&T has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (575)
2024 (586)
2023 (282)
2022 (450)
2021 (271)
2020 (162)
Funding
Current Stage
Public CompanyTotal Funding
$5.04BKey Investors
National Telecommunications and Information Administration
2025-09-19Post Ipo Debt· $5B
2024-02-12Grant· $42.3M
2023-01-19Grant· $2.2M
Leadership Team
Jeremy Legg
Chief Technology Officer
Pascal Desroches
Senior Executive Vice President and Chief Financial Officer
Recent News
2026-02-04
Company data provided by crunchbase