Gap Inc. · 14 hours ago
Social Creative Lead
SF - 2 Folsom
Full-time
Onsite
Senior Level
5+ years expGap Inc. is a leading retailer, and they are seeking a Social Creative Lead to drive social-first content excellence for the Athleta brand. This role involves owning the content development process, collaborating with various teams, and staying ahead of social trends to create engaging and innovative content across platforms.
ApparelE-CommerceFashionLifestyleRetail
Responsibilities
Own the organic social content end-to-end— Plan, create, and manage compelling content for TikTok, Instagram, YouTube Shorts, and emerging platforms
Champion social-first storytelling— Develop original concepts designed specifically for social platforms, beyond adaptations of campaign or seasonal assets
Support & manage creator-generated content— Partner with influencer team, UGC creators and internal teams to ensure a consistent pipeline of fresh, brand-right content
Stay ahead of trends— Monitor social trends, industry trends, and cultural moments to capitalize on real-time social content opportunities
Collaborate on social shoots & production— Partner closely with creative and production teams on social media content shoots from pre-production to completion
Work cross-functionally— Collaborate with brand marketing, paid media, influencer, creative, and product teams to align content with business goals
Test & innovate—push creative boundaries and experiment with new formats, storytelling techniques, and interactive content
Qualification
Required
5+ years of experience in social content creation, ideally within fashion, retail, or lifestyle brands
Deeply immersed in social culture – You live and breathe TikTok, Instagram, and internet culture overall
Experienced in concepting, scripting, directing, shooting, and even editing social-first video content when needed
You have a sixth sense for what's next and know how to make a brand part of the conversation
Highly organized and adaptable – You thrive in a fast-paced environment where deadlines, priorities, and initiatives pivot frequently
Passionate about fashion, style and cultural storytelling
Company
Gap Inc.
Gap Inc., a house of iconic brands, is the largest specialty apparel company in America.
10001+ employees
H1B Sponsorship
Gap Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (105)
2024 (117)
2023 (151)
2022 (142)
2021 (111)
2020 (80)
Funding
Current Stage
Public CompanyTotal Funding
$2.25B2020-05-07Post Ipo Debt· $2.25B
1978-01-13IPO
Leadership Team
Richard Dickson
Chief Executive Officer
Sven Gerjets
EVP, Chief Technology Officer
Recent News
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2026-02-03
Bizjournals.com Feed (2025-11-12 15:43:17)
2026-01-24
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2026-01-23
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