Further Group · 1 day ago
Field Marketer
USA
Full-time
Hybrid
Mid, Senior Level
$80K/yr - $110K/yr
3+ years expFURTHER is a leading AI-powered Sales & Marketing platform for senior living and healthcare organizations. They are seeking a Field Marketer to build and scale a field marketing engine that drives pipeline and revenue from small and regional Senior Living operators nationwide, managing the strategy and execution of their presence at various events.
Health CareHealth InsuranceInsuranceInsurTechSmall and Medium Businesses
Responsibilities
Develop and execute Further’s national field marketing strategy in partnership with Sales and Marketing leadership
Identify, prioritize, and tier regional and state-level conferences based on ROI and pipeline potential
Own the annual field marketing calendar and budget across all regions
Own Further’s end-to-end presence at regional conferences and association events nationwide
Manage all aspects of event execution, including sponsorship selection, booth strategy, messaging, staffing, pre-event promotion, on-site engagement, and post-event follow-up
Ensure a consistent, high-quality brand presence while tailoring messaging to regional audiences
Partner closely with Sales to align field efforts with territories, target accounts, and revenue goals
Design field programs that convert conversations into demos and opportunities, including on-site meeting booking, event-specific CTAs, and regional nurture campaigns
Track and report on event-sourced pipeline, influenced revenue, and ROI by event and region
Act as the face of Further at live events, confidently engaging attendees through in-the-moment conversations and group interactions
Initiate and sustain high-quality, real-time conversations that surface needs and create immediate sales opportunities
Actively work event floors, receptions, and sessions to identify high-intent prospects and facilitate introductions
Partner with Sales on-site to convert live conversations into booked meetings and demos
Represent Further with energy, credibility, and warmth in dynamic, in-person environments
Serve as Further’s primary marketing contact for regional and state Senior Living associations
Develop long-term partnerships that include sponsorships, speaking opportunities, workshops, and co-marketing
Collaborate closely with Sales, Product Marketing, and Design to ensure field messaging aligns with GTM priorities and brand standards
Qualification
Required
3–5+ years of experience in Field Marketing, Event Marketing, or Demand Generation
Experience owning national or multi-region field marketing programs
Proven ability to tie events directly to pipeline and revenue impact
Strong project management skills with the ability to juggle multiple events, regions, and stakeholders
A data-driven mindset—you think in terms of ROI, pipeline, and outcomes, not just activities
Comfort working in a fast-paced, high-growth environment with significant ownership and autonomy
Preferred
Experience marketing to Senior Living, Healthcare, or vertical SaaS audiences
Familiarity with state and regional Senior Living associations
Experience marketing to SMB or mid-market buyers
Benefits
Competitive salary, equity, and benefits.
Company
Further Group
Further Group helps insurance companies and employers to develop healthcare solutions.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
AnaCap
2022-06-07Private Equity
Company data provided by crunchbase