IPSY · 14 hours ago
Head of Brand Marketing
Santa Monica, CA
Full-time
Hybrid
Director/Executive
$225K/yr - $275K/yrIPSY is the beauty industry’s most powerful platform, uniting brands, creators, and consumers. The Head of Brand Marketing will shape the brand strategy across IPSY’s portfolio, ensuring cohesive storytelling and driving growth through effective brand expression and partnerships.
BeautyCosmeticsE-Commerce
Responsibilities
Act as the Brand Strategist at the Center: Serve as the connective tissue across product, growth, creative, PR, social, partnerships, and editorial—setting strategy and ensuring execution is aligned and focused
Evolve and Steward the IPSY Brand: Define and champion a clear, differentiated brand POV that remains culturally relevant as the business grows and diversifies
Orchestrate Brand Expression End to End: Ensure consistency and excellence across campaigns, PR, content, social, partnerships, and editorial—bringing fewer, bigger, higher-impact brand moments to life
Lead PR Strategy: Own IPSY’s PR strategy in close partnership with our agency, shaping narratives that drive buzz, credibility, and brand love
Make Brand a Growth Lever: Partner with Growth and Lifecycle teams to connect brand marketing to acquisition efficiency, resubscription, retention, and LTV—especially as organic growth becomes increasingly important
Build a Distinct Editorial Voice: Establish IPSY as a trusted beauty authority with a recognizable voice—similar to how top beauty publications are known—covering not just what we sell, but what our community cares about
Drive Cultural Relevance: Identify and activate the right cultural moments, trends, and partnerships that keep IPSY feeling intentional, modern, and culturally fluent
Lead and Develop the Team: Manage and inspire a tenured, high-performing brand team with clear accountability, strong operating rhythms, and a shared vision
Set Standards and Clarity: Create decision frameworks, principles, and guardrails that improve speed, focus, and quality of execution across brand initiatives
Qualification
Required
Proven experience stewarding and scaling a consumer brand, ideally within a retail or subscription-based business
A compelling narrative-builder with a track record of building culturally relevant brands that people genuinely love
Demonstrated success leading and developing large, cross-functional brand teams with clarity and empathy
Comfortable connecting brand strategy to measurable business outcomes, especially organic growth and lifecycle impact
Skilled at navigating complexity and influencing without authority across marketing, growth, product, creative, and partnerships
Deep understanding of beauty, lifestyle, and cultural trends—and how to translate them into meaningful brand moments
Energized by inflection points and excited to help evolve a well-known, well-loved brand for its next chapter
Trusted partner to senior leadership, able to clearly articulate trade-offs, priorities, and brand decisions
Preferred
Experience in editorial, content, or publishing environments is a strong plus; a deep appreciation for voice, point of view, and authority is essential
Benefits
Medical, dental & vision insurance
401(k) plan with company match
Paid Time Off
Work from home flexibility
Free IPSY Extra subscription
Learning & development programs
Company
IPSY
ipsy is an online beauty community that home delivers a box of 5 beauty samples for a monthly subscription fee.
Founded in 2011
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$237.22M2020-12-15Undisclosed· $133.98M
2015-09-14Series B· $100M
2012-07-13Series A· $2.76M
Leadership Team
Galen Smith
Chief Executive Officer
Marcelo Camberos
Chairman and Founder (CEO from 2011 to 2023)
Recent News
2026-01-14
500 global
2026-01-13
Company data provided by crunchbase