Covariance.ai · 7 hours ago
Product Marketing Manager
NYC Metro Area
Full-time
Hybrid
Mid Level
$140K/yr - $180K/yr
4+ years expCovariance.ai is seeking its first Product Marketing Manager to enhance how major brands engage with their AI-powered competitive and audience intelligence platform. This role involves defining positioning and messaging, building sales enablement tools, and creating go-to-market strategies to establish Covariance as a leader in audience intelligence.
Artificial Intelligence (AI)Information TechnologyMachine LearningSoftware
Responsibilities
Positioning & Messaging : define how Covariance shows up to enterprise buyers. Create the messaging architecture that underpins all GTM
Sales Enablement: build the Covariance Playbook – decks, ROI calculators, competitive battlecards, demo scripts – that help sellers close against legacy solutions
GTM Strategy by Vertical: develop segment-specific positioning and launch plans for core verticals. Partner with Sales to understand where we win and why
Product-Market Feedback Loop: be the voice of the buyer internally. Translate customer objections, competitive gaps, and market signals into product roadmap input
Category Creation: position Covariance as the leader in audience intelligence. Own thought leadership and competitive positioning
Qualification
Required
4-6 years in B2B product marketing, with at least 2 in adtech, martech, data platforms, or adjacent technical SaaS
Track record building sales enablement from scratch
Demonstrated ability to translate complex technical differentiation (ML, data infrastructure, identity resolution) into crisp buyer-facing narratives
Strong writing; you distill complexity into clarity
You use AI tools to move faster – this is part of your core workflow
Preferred
Experience selling to enterprise marketing, analytics, or data teams
Understanding of the identity/audience/measurement ecosystem
Benefits
Free health, vision, dental insurance
401k with match
Unlimited PTO + 13 company holidays
Daily Grubhub lunch stipend
Pre-tax commuter benefits
Company
Covariance.ai
Covariance delivers previously-impossible insights by combining our breakthroughs in machine learning with external data.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Joshua Joseph
Co-Founder, Chief Science Officer
Recent News
Cointelegraph
2024-12-27
Company data provided by crunchbase