Door Controls USA · 9 hours ago
Marketing Director
Ben Wheeler, TX
Full-time
Onsite
Director/Executive
8+ years expDoor Controls USA is a company dedicated to excellence and innovation in the automatic and manual door industry. They are seeking a results-driven Marketing Director to lead and execute a unified marketing strategy across two brands, focusing on demand generation, brand clarity, and digital performance.
ConstructionIndustrialManufacturingMechanical EngineeringRetail
Responsibilities
Build and manage quarterly and annual marketing plans for DCU and ADS with clear priorities, timelines, and outcomes
Define KPIs, establish baselines, and deliver consistent reporting to leadership
Translate business goals into focused marketing initiatives; communicate tradeoffs and resource needs clearly
Lead channel strategy and execution across email, paid media, organic search, content, social, and events/trade shows
Improve funnel performance from awareness to conversion and repeat purchase
Optimize for profitability and efficiency using CPA/CAC, ROAS, and margin-aware targets where possible
Own messaging frameworks and ensure accurate, consistent brand execution across both brands
Maintain standards for product claims, technical accuracy, and value proposition clarity
Oversee branded collateral and ensure materials reflect current products and priorities
Own website performance outcomes for both brands: conversion rate, landing page performance, and content accuracy
Oversee SEO/SEM and paid performance with focus on conversions and efficiency—not clicks alone
Establish tracking governance to protect data integrity (e.g., bot/spam traffic, invalid geos, attribution consistency)
Direct content strategy to support product education, sales enablement, and customer acquisition
Ensure campaign discipline: briefs, messaging, creative readiness, launch checklists, measurement, and post-campaign readouts
Maintain a unified marketing calendar aligned to promotions, product priorities, training, and events
Ensure Sales has current tools (product sheets, decks, comparison guides, FAQs, templates, training assets)
Build an ongoing feedback loop with Sales to address objections, competition, and lost-deal insights
Support distributors/partners with co-marketing assets and programs as needed
Own dashboards and performance reporting; ensure campaign tracking and lead lifecycle reporting are reliable
Implement SOPs for launches, approvals, asset management, and vendor coordination
Deliver concise monthly performance summaries: what happened, why, and what changes next
Build and manage the marketing budget and vendor/agency relationships with clear deliverables and performance expectations
Lead, coach, and develop internal team members; define role clarity and execution rhythm
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)
8+ years of progressive marketing experience, ideally including B2B and/or manufacturing/industrial
Demonstrated ability to build marketing plans tied to measurable business outcomes
Strong command of digital marketing, email/automation, SEO/SEM, and performance reporting
Experience with CRM and marketing automation platforms; comfort with attribution and funnel metrics
Proven leadership capability (people, vendors, cross-functional alignment)
Preferred
Experience supporting both a manufacturing/B2B brand and an eCommerce/digital growth engine
Experience building/cleaning measurement systems and improving data integrity (e.g., traffic quality, attribution)
Benefits
Medical
Dental
Vision
Accidental Insurance
Critical Illness
Supplemental Life Insurance
Short Term Disability
Long Term Disability
401K + Company Match
Legal Shield
Company
Door Controls USA
Door Controls USA offers automatic and manual door parts as well as a range of commercial hardware and parts in the automatic door industry.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Summer Derrick
Chief Executive Officer
Company data provided by crunchbase