SolutionHealth · 2 months ago
Digital and Social Media Manager - Marketing and Communication - Full Time
Manchester, NH
Full-time
Onsite
Senior Level
5+ years expSolutionHealth is a healthcare organization seeking a Digital and Social Media Manager to oversee social media strategies and content for Elliot Health System. The role involves developing engagement strategies, monitoring social media interactions, and collaborating with the marketing team to enhance the online presence of the organization.
CommunitiesHealth CareHospitalNon Profit
Responsibilities
Under the direction of the Vice President of Marketing and Communications, develops social media strategy across Elliot Health System’s key social media platforms, to include developing and overseeing a regular social media content and story roadmap. Regularly reviews monthly content plan and optimizes engagement with target audiences
Monitors engagement and interactions with social media followers and assists with triaging questions and/or complaints as needed. Monitors channels for proactive/social-influencer opportunities to establish and build The Elliot online brand
Works closely with members of the Marketing and Communications team to develop and execute innovative digital and social media strategies as aligned with Elliot Health System strategic objectives and brand standards
Participates in the creative development process, offering fresh ideas, perspectives, and storyboarding
Serves as the department’s primary point of contact for creating, curating, and copyediting visual assets and copy for the system’s main social media channels across all platforms – which may include photos of team members and patients/patient families, photos/videos of Elliot Health System events, and curating content in collaboration with team members and patients/patient families
Understands and upholds the Elliot Health System brand, including tone and voice, photography style and color palette for social media content
Uses department guidelines to ensure proper organization and archiving of digital assets
Identifies opportunities to contribute to or adapt communication strategies to repackage and share complementary content to advance department and system goals
Stays knowledgeable of emerging social media best practices and industry trends related to healthcare social media strategy and content strategy
Qualification
Required
Bachelor's degree in Broadcast Communications, Communications, Journalism, Marketing, Media Arts or related field required
A minimum of 5-8 years of relevant experience managing, planning, executing, and analyzing compelling content for social media campaigns for multiple platforms
Experience fostering a brand community, engaging with an online audience, and responding to comments
Preferred
Social media campaign planning and development for healthcare strongly preferred
Previous experience in healthcare preferred
Benefits
Health, dental, prescription, and vision coverage for full-time & part-time employees
Short-term disability, long-term disability, and life insurance coverage
Continuing Education Reimbursement Programs
Discount programs for Auto, Home, Pet, legal and more!
403(b) Retirement Savings Plan
Company
SolutionHealth
SolutionHealth is a non-profit healthcare organization.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Mike Turilli, MBA
SVP of Finance and System CFO
Debra Dulac
SVP Chief Information Officer
Recent News
NH Business Review
2024-11-15
2023-12-23
NH Business Review
2023-12-23
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