Rosenbauer America · 1 day ago
RBA Field Sales Representative-Firefighting Equipment & Components
Wyoming, MN
Full-time
Onsite
Mid Level
3+ years expRosenbauer America is the world’s largest manufacturer of fire equipment, committed to providing top-of-the-line fire apparatus for over 150 years. The Firefighting Equipment & Component Field Sales Representative will represent Rosenbauer’s premium products to fire departments and municipalities, conducting demonstrations and building customer relationships to achieve sales goals.
AutomotiveLogisticsManufacturing
Responsibilities
Develop and execute a sales plan for your AOR targeting municipal fire departments and private/industrial safety customers
Conduct live product demonstrations, delivery trainings, and customer visits using a Rosenbauer demo vehicle and equipment
Collaborate with internal stakeholders (product managers, logistics, service, marketing) to ensure seamless delivery, setup, and post-sale support
Build and maintain relationships with existing and prospective customers to achieve sales goals and territory growth
Manage CRM pipeline activities including lead creation, quoting, and order processing
Represent Rosenbauer at major trade shows (e.g., FDIC, FRI) and regional fire service conferences
Provide market feedback on product performance, competitive activity, and emerging opportunities
Performs other duties and responsibilities as required by management to meet the needs of the company
Qualification
Required
Minimum 3 years of experience in field-based territory sales required
Strong understanding of firefighting operations, tactics, and equipment functionality; experience as a firefighter is highly preferred
Excellent communication and presentation skills; comfortability demonstrating highly technical equipment preferred
Able to read, analyze and interpret general trade periodicals, technical procedures, and governmental regulations
Able to write reports and business correspondence
Able to effectively present information and respond to questions from groups of diverse prospective clients
Able to follow written and verbal directions and communicate new information that could affect project trajectories
Able to calculate figures and amounts such as discounts, interest, commissions, proportions, and percentages
Able to perform intermediate PC functions with Microsoft Office and CRM
Able to deal with problems involving a variety of variables in non-standard situations
Able to analyze product, market, and competitor information so as to lead optimal decision-making with complex sales and generally long sales cycles
Able to work professionally with customers, dealers, and internal company personnel within engineering, manufacturing, and finance
Strong attention to detail
Strong negotiation abilities
Strong business and financial acumen
Able to apply strategy and mediate between customers/dealerships and Rosenbauer to ensure peak satisfaction from both parties
Able to manage multiple and diverse projects, including analytical thinking, planning, prioritization, problem solving, decision making, and carrying out assigned projects with minimal supervision
Able to work with minimal supervision in a team environment
Able to understand and follow all safety policies to promote a safe working environment for all
Must be able to travel 75% for this role
Preferred
Minimum 3 years of sales experience in capital equipment, technology, or other consultative solution-based industries preferred
Proven record of achieving sales growth in a defined territory preferred
First responder experience preferred
Benefits
Multiple health insurance options
HSA/FSA with employer contributions
Dental and vision coverage
Life and disability insurance
A 401(k) with company match
Generous PTO and paid holidays
Wellness incentives
Tuition reimbursement
Company
Rosenbauer America
Rosenbauer America is an automotive company that manufactures fire truck apparatus and emergency response vehicles
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
John Slawson
Chief Executive Officer
Scott Oyen
CEO
Recent News
2025-08-28
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