Goody · 6 hours ago
Director of Growth Marketing
United States
Full-time
Remote
Lead/Staff, Director/Executive
$130K/yr - $170K/yr
5+ years expGoody is a modern gifting platform that helps companies create meaningful connections at scale. As the Director of Growth Marketing, you will own and optimize key acquisition channels, manage a significant paid media budget, and lead experiments to unlock new growth opportunities.
ConsumerE-CommerceGiftSocial NetworkSoftware
Responsibilities
Develop and lead comprehensive digital marketing strategies that drive business growth and optimize the customer journey
Manage our SEM channel and budget, ensuring continuous improvement in efficiency and ROI
Rigorously measure results and
Strategically test and scale new paid media channels, such as video, paid social, and ABM, to identify profitable avenues for growth
Oversee the collaboration with our paid media agency, ensuring alignment with our strategic goals and continued improvement in outcomes
Drive full-funnel marketing approaches, integrating remarketing and display campaigns to maximize impact
Champion conversion rate optimization and data-driven decision-making to enhance performance
Qualification
Required
5+ years of digital marketing experience with a strong focus on SEM and paid media
Proven ability to manage and optimize a paid media budget of at least $1 million annually
Excellent copywriting skills and creative instincts
Strong background in B2B marketing, including understanding the B2B customer lifecycle and collaboration with sales teams
Demonstrated success in running impactful campaigns on both paid search and paid social platforms
Analytical mindset with a commitment to data-driven decision making
Knowledge of web and product analytics tools (e.g. Google Analytics) and marketing automation and CRM platforms (e.g. HubSpot, Salesforce)
Passionate about pixel-perfect, on-brand design – and comfortable working with third-party design and video creatives to get there
Preferred
Interest and experience in SEO and GEO
Benefits
100% remote work
Group medical, dental, and vision coverage insurance (with opt-out benefits)
401k
Stock options
Open PTO, with a company-wide summer break designed to counterbalance the demands of the year-end holiday season.
Paid parental leave benefits
Annual company offsite – past locations include Cabo, San Diego, and Banff
$100/month reimbursement for wellness
$500 annual education stipend
Lots of Goodys!
Company
Goody
Goody makes sending gifts as easy as sending a text.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$32.1MKey Investors
SOFTBANK Latin America VenturesNew Enterprise AssociatesIndex Ventures
2021-11-16Series A· $15M
2021-04-01Series A· $13.1M
2021-02-08Seed· $4M
Leadership Team
Katy Carrigan
Chief Executive Officer
Mark Bao
Co-founder and CTO
Recent News
2026-02-02
Company data provided by crunchbase