ITI Group · 1 day ago
Senior Growth Marketing Specialist
Sheffield, TX
Full-time
Onsite
Mid, Senior Level
£45K/yr - £45K/yr
5+ years expITI Group is a leading partner for industry, specializing in digital transformation solutions for various sectors. They are seeking a strategic and hands-on B2B Growth Marketing Specialist to drive pipeline and revenue growth, particularly focusing on North America, by executing go-to-market strategies and integrated demand generation campaigns.
AnalyticsIndustrial AutomationOil and GasRenewable EnergySoftware
Responsibilities
Develop and execute Go-To-Market plans for innovative solutions/domains/ industry segments/regions, with an initial focus on the UK and North America, including positioning, value propositions, lead generation, demand generation and performance marketing
Design and run Account-Based Marketing programs, 1:1, 1: few, 1: many, spanning targeting, orchestration, activation, measurement, and optimisation
Develop and execute growth strategies to drive acquisition, new business and retention (cross-selling) by planning and optimising paid and organic channels (search, social, display, retargeting) to drive a qualified pipeline, lower CAC, improve conversion, retention, and sales velocity
Build multi-touch campaigns across email, paid social, content syndication, events, and sales enablement, ensuring tight alignment with the Business Unit, Business Development and Sales teams and delivering conversion rate optimisation (CRO)
Translate creative vision and market insights into compelling concepts, assets, and narratives for brand, demand, and Account Based Marketing plays
Instigate deep insights to enable the development of data-driven propositions, campaigns and targeting
Deliver account insights, battlecards, talk tracks, and sales enablement content that advance commercial opportunities and expansion within target accounts
Own the event strategy and execution, sponsorships, webinars, roundtables, roadshows, and connect plans to pre/during/post-event nurture
Co-market with strategic partners/alliances and measure sourced and influenced pipeline
Build dashboards, A/B testing, instrument attribution, and run experiments to drive data-driven optimisations across the funnel
Evaluate and optimise AI/automation tools and workflows to accelerate content creation, targeting, personalisation, and reporting
Support the management of channel and program budgets, forecast spend, and report on KPIs and ROI regularly to leadership
Partner with PR/communications on press releases, thought leadership and media moments; coordinate internal communications for launches, wins, and learnings
Understand, use, and communicate emerging trends in growth marketing
Successfully identify and complete all relevant training both in-house and external, as required
Follow all health and safety regulations, procedures and protocols
Qualification
Required
5+ years in B2B growth, demand generation, Account-Based Marketing and Go-To-Market roles, ideally in technology, or complex B2B solutions
Proven success planning and scaling Go-To-Market across the UK and internationally (including North America)
Record of building Account-Based Marketing strategies and programs (1:1, 1:few, 1:many) from zero to scale, including targeting, orchestration, and measurement
Mar tech and AI experience and the utilisation of marketing tools to drive efficiencies and growth performance
Experience in data-driven marketing strategies, using actionable insights to inform campaign plans, messaging, and executions
End-to-end ownership of integrated campaigns (offline + digital) and cross-functional leadership with Business Units, Sales, and Business Development
Demonstrable impact on pipeline growth, MQL's, conversion rates, and revenue
Performance & growth: Funnel design, experimentation, cohort analysis, CAC/LTV, attribution, lead scoring, lifecycle/nurture, A/B testing
Account-Based Marketing: 6sense, Triblio, Demandbase (or similar)
CRM: Microsoft Dynamics, or another
Marketing automation: HubSpot preferred
Data-driven optimisation: Audience targeting, segmentation, and personalisation using AI/automation; propensity modelling and intent signals
Sales enablement & collaboration: Sales enablement platforms, project management tools, i.e. Asana/Jira/Notion
Social media & ads: LinkedIn & LinkedIn Sales Navigator, Instagram ads, Google Ads/Display, programmatic/display and retargeting
Web/CMS: WordPress CMS, landing page builders, CRO tools, e.g. Optimizely/AB Tasty/Google Optimize alternatives
Data & analytics: GA4, tag management, Looker/Power BI/Tableau, spreadsheet modelling; UTM governance and multi-touch attribution
Brand & content: Brand campaign development, content strategy/creation including copy, ads, email, landing pages, playbooks, and creative briefing
Market scaling: Internationalisation/localisation, and new-market entry strategies
Pipeline: Lead management, growth nurturing, and retention strategies
Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
Benefits
25 days annual leave, 8 Bank Holidays, plus the ability to buy and sell up to 5 days per year
Flexible start and finish times, including flexi-Fridays
Competitive Employee Referral Award Scheme
Private Medical Insurance
Life Assurance
Pension
Payment of professional membership fees
Healthy Extras - Employee Assistance Programme, access to a practising GP, Confidential Advice
Enhanced family friendly policies
Company
ITI Group
ITI Group is a leading international, independent, progressive systems integrator dedicated to helping businesses worldwide advance towards a safer, more efficient and sustainable future.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase