Citrix · 13 hours ago
Senior Paid Media Specialist
United States
Full-time
Remote
Senior Level
$110K/yr - $199K/yr
7+ years expCitrix is hiring a Senior Paid Media Specialist to own paid media strategy and execution for their existing Enterprise account base. This role will drive measurable outcomes across early pipeline stages and account engagement by running coordinated paid programs across various platforms.
Enterprise SoftwareSaaSSoftwareVirtualization
Responsibilities
Own paid media strategy for existing Enterprise accounts, aligned to GTM priorities (campaign motions, product initiatives, renewal/upsell support, and sales plays) to drive awareness → engagement → early sales pipeline progression
Translate campaign goals and account segments into channel plans, including always-on programs, bursts, and retargeting sequences
Build and optimize audiences across named accounts, ABM segments, intent signals, and engagement-based retargeting pools; implement suppression logic where appropriate
Establish and maintain paid media standards and best practices across naming conventions, UTM governance, testing frameworks, and documentation
Execute and optimize campaigns across LinkedIn Campaign Manager, Google Ads, and Demandbase, including setup, QA, targeting, pacing, and ongoing optimization
Own account list processes, audience matching, creative rotations, bid/optimization strategies, and landing-path alignment
Coordinate with Sr. Marketing Campaign Managers to align paid activation with campaign timelines, messaging, and account priorities
Own budget pacing and allocation decisions; proactively reallocate spend based on performance insights and shifting business priorities
Design and run structured experiments (audience, creative, offer, format, landing path) and turn learnings into repeatable playbooks
Identify process and system improvements that increase performance and operational efficiency
Own tracking integrity for paid programs, including UTM standards, platform pixels, conversion actions, and event tracking
Use Google Tag Manager to create and maintain tags, triggers, and events that improve retargeting and measurement depth (e.g., key page views, CTA clicks, asset engagement, video engagement)
Lead cross-functional measurement improvements (event taxonomy, conversion framework, tracking QA) in partnership with Marketing Ops, Web, and Analytics
Partner with internal teams to ensure platform integrations and reporting sources are accurate, stable, and scalable
Build and maintain dashboards that connect paid activity to enterprise account outcomes (reach within account lists, engagement, intent lift, site behavior, stage progression, influenced pipeline where measurement allows)
Deliver weekly/monthly performance readouts with clear narrative and recommendations: what changed, what worked, what didn’t, and what’s next
Provide post-campaign analyses and executive-ready summaries that inform future investment and strategy
Create quarterly and annual forecasts to support budget planning and requests for increased investment
Build scenario models (base/growth/aggressive) with transparent assumptions, risks, and expected outcomes
Establish annual trajectories of success tied to enterprise account priorities and measurable performance indicators
Partner closely with Sr. Marketing Campaign Managers to align paid strategy and execution to campaign objectives, sales plays, and account segmentation
Collaborate with Marketing Ops, Analytics, Web, Content, and Creative to ensure strong inputs, clean execution, and reliable measurement
Provide guidance and training to cross-functional partners on paid media best practices, measurement, and performance interpretation
Qualification
Required
Deep hands-on expertise running B2B paid media programs across LinkedIn, Google Ads, and Demandbase
Strong ABM fundamentals: account list targeting, matched audiences, intent/engagement segmentation, retargeting strategy, and suppression logic
Advanced competency in performance reporting and analytics; ability to build dashboards and tell a clear business story
Working knowledge of tracking and measurement: GTM, pixels, conversion events, UTMs, and measurement QA
Proven ability to own budgets, pacing, and optimization decisions with limited oversight
Strong stakeholder management and communication skills, including presenting performance insights and recommendations
Bachelor's degree in Marketing, Business, Analytics, or related field (or equivalent practical experience)
7–10+ years of hands-on B2B paid media experience (Enterprise SaaS preferred) or equivalent depth of specialization
Experience partnering cross-functionally with campaign managers, ops, analytics, and web teams to drive measurable outcomes
Preferred
Experience connecting paid performance to pipeline stages and account outcomes using CRM/MA + BI tooling
Advanced Demandbase experience (intent, account identification, targeting, integrations)
Experience supporting enterprise motions such as expansion, adoption, renewals, and product initiatives without relying on net-new lead capture
Benefits
Healthcare
Life insurance
Disability benefits
401(k) plan and company match
Company
Citrix
Citrix offers a unified platform to secure, manage, and monitor diverse technologies in complex cloud environments.
5001-10000 employees
H1B Sponsorship
Citrix has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (7)
2022 (130)
2021 (185)
2020 (153)
Funding
Current Stage
Late StageTotal Funding
$20M2022-01-31Acquired
2004-01-01Series F· $20M
1995-12-08IPO
Leadership Team
Gerard Lavin
CTO EMEA
Recent News
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